Connect with us

News Broadcasting

Zee TV chieftain Subhash Chandra backs government’s CAS initiative

Published

on

Subhash Chandra, chairman of Zee Telefilms, one of the biggest broadcasting companies in India, today set the cat amongst the pigeons when he said that he endorses the government’s decision in attempting to implement the conditional access system (CAS) as it will result in increased subscription revenues for the Zee Network over a period of time.

“We support CAS as it is in the overall interest of the industry,” Chandra told select journalists in Delhi on Thursday, a day ahead of a meeting being organised by the Indian Broadcasting Foundation on CAS which has started worrying most broadcasters.

According to Chandra: “Even if 50 per cent of the (38 million) cable homes in the country go in for set top boxes and I get assured revenue out of it, as a broadcaster I am happy.”

Advertisement

Chandra added that like all broadcasters he’s also “skeptical” of CAS. “But I don’t fully subscribe to some broadcasters’ point of view that CAS is not needed at all in India and is not implementable,” he added.

He also said that his company is talking to various financial sources, including banks, to fund part of the investment needed for seeding the market with set top boxes (STBs).

“Because ultimately the subscriber will have to pay for the STB we’ll have to see how to make the payment easy for him. If banks finance us we can supply the STBs to subscribers on lease for a nominal monthly rental,” he explained.

Advertisement

Pointing out that through CAS Zee Network would see a substantial hike in subscription revenue, Chandra said, “We at Zee closed the last financial year ended march 31, 2002 with about Rs 100 crore (Rs 1 billion) in subscription revenues. Over the next four-five years we expect this amount to go up to at least Rs 500 crore.”

Chandra also feels that the advent of CAS will benefit the average cable subscriber who will have the option of taking a basic tier of service comprising free-to-air channels and additional tiers of service on payment of some extra amount.

“CAS would pave the way for various tier of services, including two-way addressability and broadband services, becoming a reality in India over a period of time,” the bidi-smoking chairman of Zee Telefilms said.

Advertisement

Asked what does he think the basic tier service will cost (to be determined by the government as per the amendments to be carried out in the Cable TV Regulation Act, 1995, he said, “I would feel anything between Rs 100- 120 would be a fair amount.”

“We at Zee don’t see ourselves reverting to being free to air because of CAS. However, we can look at a Zee TV channel with a different set of programming for being part of the basic tier.”

Chandra also said that the cable industry would have to make an investment of about Rs 8,000 crore (Rs 80 billion) if 50 per cent of the cable and satellite homes are fed with STBs which cost about Rs 4000. He also said that CAS is a win-win situation for everybody -the subscriber pays for what he wants to watch, the cable operator gets an assured income and the broadcasters would not crib about under-declaration by cable operators.

Advertisement

“At present, I think underdeclaration (by cable operators) amounts to almost 83 per cent,” he added.

Asked by indiantelevision.com, whether he foresees Zee TV, a mass-based entertainment channel, reverting to being free to air to protect its viewership (as all pay channels mandatory have to come through a STB, as per the cabinet decision), Chandra said, “We at ZEE don’t see ourselves reverting to being free to air because of CAS. However, we can look at a Zee TV channel with a different set of programming for being part of the basic tier.”

Chandra feels that the Indian pay channel market is currently worth about Rs 8,000 crore which is likely to to grow to about Rs 12,000 crore in four to five years with the arrival of CAS.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News Broadcasting

Kamlesh Singh receives Haldi Ghati Award from MMCF

India Today Group editor honoured for three decades of journalism at Udaipur ceremony.

Published

on

MUMBAI- Kamlesh Singh just turned a lifetime of sharp words into a shiny shield because when journalism wakes up a society, even the Maharana of Mewar wants to pin a medal on it.

The Maharana of Mewar Charitable Foundation (MMCF) conferred its prestigious Haldi Ghati Award on Kamlesh Singh, a senior editor at the India Today Group, during a ceremony in Udaipur on 15 March 2026. The national award, instituted in 1981-82, recognises “work of permanent value that initiates an awakening in society through the medium of journalism.”

Singh, who leads several editorial initiatives including Aaj Tak Radio, the Teen Taal community and The Lallantop, was presented the honour by Lakshyaraj Singh Mewar, Managing Trustee of MMCF. The citation highlighted his three decades of contributions to Indian media, innovations in digital journalism, mentoring young reporters, and his popular podcast persona “Tau” on Teen Taal, which fosters thoughtful public discourse.

Advertisement

The Haldi Ghati Award, named after the historic Battle of Haldighati symbolising valour and resilience, is one of four national awards given annually by MMCF. Past recipients include Tavleen Singh, Piyush Pandey and Raj Chengappa.

Other honourees this year included Padma Vibhushan Pt Hari Prasad Chaurasia, Vedamurti Devvrat Rekhe, Treeman of India Marimuthu Yoganathan, Vir Chakra Capt Rizwan Malik, and US-based researcher Molly Emma Aitken, who received the Colonel James Tod Award for contributions to understanding Mewar’s spirit and values.

In an era where headlines often shout louder than substance, the MMCF quietly reminded everyone that real journalism isn’t about noise, it’s about the quiet, persistent work that stirs society awake, one thoughtful story at a time.

Advertisement

Continue Reading

Advertisement News18
Advertisement All three Media
Advertisement Whtasapp
Advertisement Year Enders

Copyright © 2026 Indian Television Dot Com PVT LTD

This will close in 10 seconds