Movie Channels
Zee TV challenges gender stereotypes in its new show
Mumbai: The portrayal of women on the small screen has always been a subject of intense debate. Some draw inspiration from the society, where women are often told to prioritise their marriage over their careers, or relegate their careers when it comes to making a choice.
Zee TV is hoping to challenge some of these stereotypes in its fiction show – “Iss Mod Se Jaate Hain.” The show is an attempt to make audiences reconsider their approach towards women achieving more than their male counterparts, according to the channel.
The story is told from the eyes of Paragi Parashar, the female protagonist who along with her love interest Sanjay Pathak, is preparing for her UPSC exam. While both of them are extremely motivated towards their joint goal of becoming IAS officers, the show captures the dynamics between the two families after Paragi clears her exam with flying colours and Sanjay doesn’t.
The show is set to air every Monday – Saturday at 6:30 p.m, starting 6 December.
Zee TV Business head Aparna Bhosle said, “It is a dramatic love story that presents an interesting scenario where the girl is a step ahead of the boy in terms of career accomplishments. Our show captures the diverse reactions the couple faces from both sides of the family and the impact it will have on their relationship.”
“Iss Mod Se Jaate Hain” will feature actress Akshita Mudgal who will be portraying the role of Paragi, a smart, witty, and studious girl. On the other hand, the role of Sanjay will be played by none other than Hitesh Bharadwaj.
“Our last association with Zee TV was the gloriously successful ‘Zindagi Ki Mahek,’ so now we’re excited to present audiences with the new show,” said producer Saurabh Tewari from Parin Multimedia. “The story touches upon a problematic social construct where a man is free to prioritise his career, but a woman is often told to focus on her marriage and not over-achieve, lest she should end up making her husband insecure and risk jeopardising her marriage. We would be happy if the show manages to make viewers introspect and reconsider their views on gender equality.”
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
