Movie Channels
Zee TV challenges gender stereotypes in its new show
Mumbai: The portrayal of women on the small screen has always been a subject of intense debate. Some draw inspiration from the society, where women are often told to prioritise their marriage over their careers, or relegate their careers when it comes to making a choice.
Zee TV is hoping to challenge some of these stereotypes in its fiction show – “Iss Mod Se Jaate Hain.” The show is an attempt to make audiences reconsider their approach towards women achieving more than their male counterparts, according to the channel.
The story is told from the eyes of Paragi Parashar, the female protagonist who along with her love interest Sanjay Pathak, is preparing for her UPSC exam. While both of them are extremely motivated towards their joint goal of becoming IAS officers, the show captures the dynamics between the two families after Paragi clears her exam with flying colours and Sanjay doesn’t.
The show is set to air every Monday – Saturday at 6:30 p.m, starting 6 December.
Zee TV Business head Aparna Bhosle said, “It is a dramatic love story that presents an interesting scenario where the girl is a step ahead of the boy in terms of career accomplishments. Our show captures the diverse reactions the couple faces from both sides of the family and the impact it will have on their relationship.”
“Iss Mod Se Jaate Hain” will feature actress Akshita Mudgal who will be portraying the role of Paragi, a smart, witty, and studious girl. On the other hand, the role of Sanjay will be played by none other than Hitesh Bharadwaj.
“Our last association with Zee TV was the gloriously successful ‘Zindagi Ki Mahek,’ so now we’re excited to present audiences with the new show,” said producer Saurabh Tewari from Parin Multimedia. “The story touches upon a problematic social construct where a man is free to prioritise his career, but a woman is often told to focus on her marriage and not over-achieve, lest she should end up making her husband insecure and risk jeopardising her marriage. We would be happy if the show manages to make viewers introspect and reconsider their views on gender equality.”
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
