GECs
Zee to beam in HK, Philippines, Indonesia, Thailand & Japan
MUMBAI: After the successful launch of its dedicated Zee TV beam for Singapore, Zee Network has announced that it will further extend its South East Asia beam.
The Subhash Chandra promoted network will now have a customised feed to Hong Kong, Philippines, Indonesia, Thailand and Japan.
Speaking on the launch of the service, Zee Telefilms president Abhijit Saxena said, “Zee Telefilms is proud to announce the extension of the South East Asia beam of Zee TV to Hong Kong, Indonesia, Philippines, Thailand and Japan. It was the overwhelming response from our viewers in these regions that compelled us to extend our local beam with customised programming strategy for Hong Kong, Philippines, Indonesia, Thailand and Japan. The viewers of these regions will now be able to watch Zee TV shows at their local time and not deferred time as they were earlier receiving the India feed.”
“With this extension, Zee TV will now have a viewer-driven programming schedule. We will also be taking local programming initiatives for these countries. It also opens up opportunities for advertisers who currently face extremely high advertising rates on the India feed,” Saxena added.
The local feed to the rest of South East Asia will coincide with prime time in different markets and concurrently the values of airtime inventory will be according to locally relevant and competitive rates, says a company release.
The timings for Hong Kong and Philippines will be the same as Singapore, whereas Thailand and Indonesia will be an hour before Singapore and Japan an hour after Singapore.
According to the release, besides the programmes being aired at a time convenient to viewers, the entertainement channel will have a flexible program schedule to cater to the preferences of viewers in these countries.
Besides the entertainment feed, the channel will also air three news bulletins every day, Hindi pop and film music based programs, Bollywood based programs and local programs.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
