GECs
Zee Tamil unveils new identity with heartwarming campaign on togetherness
MUMBAI: In a stirring rebrand that leans into emotion over ornament, Zee Tamil has unveiled its new identity and ethos ‘Ullathil Oruvarai Ungal Zee Tamil’ reaffirming its place not just on television sets, but in the hearts of Tamil households. With its latest brand campaign, the channel swaps spectacle for sentiment, tapping into the emotional truths of Tamil Nadu’s everyday lives.
The new brand film is a love letter to community. At its heart is a poignant tale of an army father, called away just before his daughter’s wedding. In his absence, the entire neighbourhood steps up like family decorating, planning, and celebrating. The moment he returns to find the festivities perfectly intact is not just a plot point, it’s a collective sigh of relief, a testament to the strength of togetherness.
Set against an evocative score, the film features beloved Zee Tamil artists and characters in a narrative stitched together by rituals, resilience, and that signature Tamil warmth.
Zee South cluster head Siju Prabhakar noted, “This isn’t just a new identity, it’s an emotional reaffirmation. Zee Tamil has always been a part of the household, but with ‘Ullathil Oruvarai’, we hope to be a part of people’s inner worlds too. We’re telling stories that feel lived-in, not just viewed.”
Zee Entertainment Enterprises Ltd CMO Kartik Mahadev added, “The larger ‘Aapka Apna Zee’ campaign echoes the heartbeat of the many Indias that make up our nation. Each of the seven brand films, including Zee Tamil’s, is rooted in the rituals, rhythms, and raw emotions of its region. From the rains in Kerala to an army village in Telangana, we’re reflecting the truths people carry in their hearts.”
The refreshed Zee Tamil identity isn’t a surface-level makeover, it’s a deeper realignment with the spirit of the land it serves. With stories that don’t just entertain but embrace, Zee Tamil is writing a new chapter, one where the screen feels like a mirror, and the message is clear: we’re one of you.
And in a time when connection matters more than ever, Zee Tamil isn’t just broadcasting, it’s belonging.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
