GECs
Zee strengthens early primetime with ‘Rajaa Betaa’
MUMBAI: After launching four new shows last year in the primetime slot, Zee is adding another feather to its cap by launching yet another show named Rajaa Betaa in the early primetime. It will premiere on 15 January, Monday to Saturday at 6.30 pm and is produced by Sobo films.
Zee TV business head Aparna Bhosle said, “Zee was pretty set in its prime time and the next strategy that we wanted to tackle was to strengthen our pre-prime slots." Therefore, Raabta, Guddan and Man Mohini were launched last year.
She added further that a good show is time agnostic. A good show will attract viewers even at the last hours of 4pm.
As far as content strategy is concerned during big events like IPL and the country's main election, "Zee actually grew in IPL last year. When your content offering is strong, viewership invariably follows," she said.
The recent TRAI tariff order will have given a jolt to broadcasters where they are likely to lose chunks of viewers. But Zee is unfazed. Zee's strong primetime viewership, says Bhosle, is testimony to its good content that people will demand for.
However, she expects significant changes in viewing patterns to take place. According to her, people consume at max 130 channels when surfing. So, some channels may not make it to a viewer's list.
Zee, on the other hand, seems ready to tackle challenges head on.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
