News Broadcasting
Zee Sangam drops TEN format; to be national news channel
MUMBAI: The Zee group has a reputation for reinventing itself from time to time.
The latest is Zee Media Corporation’s flagship news channel, Zee News, is all set to get a cousin in the newly-rebranded Zee Sangam, which will be a national channel 16 April onwards. Before this, Zee Sangam was called Zee UP/Uttarakhand.
The new-look Zee Sangam will air 40 per cent news from Uttar Pradesh with the remaining news from the rest of the nation including regional stories.
When contacted, Zee Media CEO Alok Agrawal confirmed that the channel has decided to drop the Terrestrial Entertainment Network (TEN) format that it had wanted to give to Sangam and has now embarked on making it a national channel.
The differentiating factor between Zee News and Zee Sangam is that while the flagship channel will focus on news from the globe, Sangam will be regional-focused with a national perspective. Since the channel is known in Uttar Pradesh, the focus will be on stories from UP. Operating out of Noida, Vasindra Mishra will be the editor and Vinod Das the business head of the channel.
Currently, the network is lining up the various programmes and beefing up on manpower as well as distribution. The channel will be available on all leading cable TV and direct to home (DTH) platforms in Mumbai and Delhi and other parts of the country.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
