News Broadcasting
Zee News selects VertigoXmedia for Graphics Automation, Playout, Design Services
MUMBAI: Zee News has upgraded its newsroom with two VertigoXmedia products, the Xmedia Suite for graphics automation and a VertigoCG unit, to render and play out the graphics. Vertigo’s Creative Services team also will take an active role in the installation by redesigning Zee News’ on-air look.
“We considered several graphics automation systems currently on the market and found that Vertigo provided us with the best solution for our application,” said Zee Network’s director, news group, Laxmi Goel. “With its template-based approach to graphics automation, the Xmedia Suite is exactly what we need to achieve greater levels of efficiency and consistency in our unique station branding. Upgrading this branding with the help of Vertigo’s design team will help underscore our role as one of the most popular brands in India.”
Vertigo’s Xmedia Suite provides Zee News with a set of tools for automatically creating, managing, and playing out real-time, dynamic broadcast graphics. It acts as a centralized asset management system, storing and managing all digital assets as well as real-time data feeds from virtually any source. The Zee News staff can design new templates with simple drag-and-drop operations, linking them to live data feeds so that the system automatically generates up-to-date graphics, states an official release.
The VertigoCG installed at the Zee News facility is a low-cost, full-featured graphics system that provides performance levels rivaling that of much more expensive character generators and graphics platforms. Used in conjunction with other products in the Xmedia Suite, the VertigoCG provides master control and production graphics as well as video playout capabilities for a wide range of advanced real-time broadcast applications.
It combines broadcast-quality video hardware with a real-time software rendering system, an easy-to-use authoring environment, and a flexible on-air control interface.
Vertigo’s Creative Services team has created informational graphic designs in the most demanding television broadcast environments, including high-profile election campaigns and major sporting events. World-renowned for its expertise in executing design concepts, the Creative Services team swept the News, Out-of-House, Informational Graphics category of the 2005 BDA North America Design Awards, the release adds.
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
