News Broadcasting
Zee News Ltd Q3 ad rev strong, no big fall in carriage fee
MUMBAI: A double-digit ad revenue growth has helped Zee News Ltd (ZNL) put up a performance better than the market expectations in the festive quarter but a top executive of the company cautioned that a significant turnaround in spending by advertisers is yet to be visible.
The carriage payout to cable networks has only marginally dropped in the digitised markets and subscription growth has been subdued.
ZNL’s ad revenue rose 14.8 per cent to Rs 595.6 million in the fiscal-third quarter from Rs 518.8 million a year earlier, despite a ‘significant opportunity’ loss in terms of advertising revenues from the government.
“There was a better utilisation of ad inventory during the festival season and we also offered branding and event-based solutions to advertisers. But this is not to say that the ad slowdown has lifted and there is a big turnaround. We will outperform the market which is growing in single digit,” ZNL chief executive officer Alok Agrawal told Indiantelevision.com.
ZNL’s ad revenue growth for the full-fiscal will be in single digit. TV news broadcasters have been fighting the government on ad rates and are not accepting DAVP (Directorate of Audio Visual Publication) advertising. “The standoff continues and NBA (News Broadcasters Association) members are not carrying DAVP ads,” said Agrawal.
ZNL posted a 14.2 per cent growth in net profit to Rs 185.5 million in the third quarter ended 31 December from Rs 162.5 million a year earlier.Its operating profit (Ebidta) in the third quarter stood at Rs 196.7 million against Rs 189.7 million in the corresponding period of the previous fiscal.
The news broadcaster, which has seven channels in its portfolio, reported consolidated revenues of Rs 858.4 million in the third quarter, an increase of 10.1 per cent from Rs 779.7 million a year ago.
Subscription revenue stood at Rs 222 million, down 0.3 per cent from the previous quarter, and up 15.2 per cent from the earlier-year period.
Operating expenditure jumped 12.2 per cent to Rs 661.7 million due to increase in employee costs and other expenses.
Carriage fee has only fallen marginally in the digitised markets. “There has been no significant reduction in carriage fee in the completely digitised markets of Delhi and Mumbai. It has not definitely gone as per the plans of the news broadcasters,” said Agrawal.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
