News Broadcasting
Zee News has a brand new campaign and logo
MUMBAI: After the revamping the English entertainment channel- Zee English’s look, next in the line for image makeover is the news channel. The Subhash Chandra promoted Hindi news channel – Zee News has unveiled a new logo and a new advertising campaign with the baseline ‘Haqeeqat Jaisi, Khabar Waisi’.
While Prannoy Roy promoted NDTV India promises to offer truth first (experience truth first), Star’s news arm claims to put its viewers interest in the forefront (aapko rakhe aage) and Aajtak claims to the fatest one (sabse tej), Zee news promises to put forth the realty the way it is. Unbiased, and free of distortion and sensationalism.
According to a company release, the campaign is designed to communicate the news channels commitment to its viewers and differentiate it from the others in its league. The new campaign, created by Leo Burnett Delhi, will encompass TV, print, outdoor, radio and other media promotion.
Keeping in synch with the baseline change, the logo has changed its hues from blue and yellow to bright red and gold. But the new logo is reminiscent of the broadcaster’s English movie channel MGM’s red and gold logo. According to the release, the logo is designed so to communicate the robust and passionate nature of the channel.
According to Zee Telefilms Ltd, news group, director Laxmi Goel: “This is part of our continuous process of evolving the Zee News brand, so that it continues to remain relevant, vibrant and in turn positively impact the people”.
Leo Burnett, executive director Jayshree Sundar says: “The positioning is based on a deep understanding of Zee News’s brand values and a thorough study of the news channel market. ‘Haqeeqat Jaisi, Khabar Waisi’ strongly emphasizes the fact that for Zee News, news is not just a business but a mission.”
News Broadcasting
Induction cooktop demand spikes 30× amid LPG supply concerns
Supply worries linked to West Asia tensions push households and restaurants to turn to electric cooking alternatives
MUMBAI: As geopolitical tensions in West Asia ripple through global energy supply chains, the familiar blue flame in Indian kitchens is facing an unexpected challenger: electricity.
What began as concerns over the availability of liquefied petroleum gas (LPG) has quickly evolved into a technology-driven shift in cooking habits. Households across India are increasingly turning to induction cooktops and other electric appliances, initially as a backup but now, for many, a necessity.
A sudden surge in demand
Recent data from quick-commerce and grocery platform BigBasket highlights the scale of the shift. According to Seshu Kumar Tirumala, the company’s chief buying and merchandising officer, demand for induction cooktops has risen dramatically.
“Induction cooktops have seen a significant surge in demand, recording a fivefold jump on 10 March and a thirtyfold spike on 11 March,” Tirumala said.
The increase stands out sharply when compared with broader kitchen appliance trends. Most appliance categories are growing within 10 per cent of their typical demand levels, while induction cooktops have witnessed explosive growth as households rush to secure an alternative cooking option.
Major e-commerce platforms including Amazon and Flipkart have reported rising searches and orders for induction stoves. Quick-commerce apps such as Blinkit and Zepto have also witnessed stock shortages in major metropolitan areas including Delhi, Mumbai and Bengaluru.
What was once considered a convenient appliance for hostels, small kitchens or occasional use has suddenly become an essential addition in many homes.
A crisis thousands of miles away
The trigger for this shift lies far beyond India’s kitchens.
Escalating conflict in the Middle East has disrupted shipping routes through the Strait of Hormuz, one of the world’s most critical energy corridors. Nearly 85 to 90 per cent of India’s LPG imports pass through this narrow waterway, making the country particularly vulnerable to supply disruptions.
The ripple effects have been swift.
India currently meets roughly 60 per cent of its LPG demand through imports, and tightening global supply has already begun to affect domestic availability and prices.
Earlier this month, the price of domestic LPG cylinders increased by Rs 60, while commercial cylinders rose by more than Rs 114.
To discourage panic buying and hoarding, the government has also extended the mandatory waiting period between domestic refill bookings from 21 days to 25 days.
Restaurants feel the pressure
The strain is not limited to households. Restaurants, hotels and roadside eateries are also grappling with supply constraints as commercial LPG availability tightens under restrictions imposed through the Essential Commodities Act.
In cities such as Bengaluru and Chennai, restaurant associations report that commercial LPG availability has dropped by as much as 75 per cent, forcing many establishments to rethink their kitchen operations.
Some restaurants have reduced menu offerings, while others are rapidly installing high-efficiency induction systems, creating hybrid kitchens where electricity now shares the workload with gas.
For smaller eateries and roadside dhabas, the shift is less about sustainability and more about survival.
A potential structural shift
The government has maintained that there is no nationwide LPG crisis and has directed refineries to increase production to stabilise supply.
Nevertheless, the developments of March 2026 may already be triggering a longer-term behavioural shift.
For decades, LPG has been the backbone of cooking in Indian households. However, recent disruptions have highlighted the risks of relying on a single fuel source.
Increasingly, households appear to be hedging against uncertainty by adopting electric cooking options to guard against price volatility and delivery delays.
If the current trend continues, the induction cooktop, once viewed as a niche appliance, could emerge as a quiet symbol of India’s evolving kitchen economy.
