News Broadcasting
Zee News has a brand new campaign and logo
MUMBAI: After the revamping the English entertainment channel- Zee English’s look, next in the line for image makeover is the news channel. The Subhash Chandra promoted Hindi news channel – Zee News has unveiled a new logo and a new advertising campaign with the baseline ‘Haqeeqat Jaisi, Khabar Waisi’.
While Prannoy Roy promoted NDTV India promises to offer truth first (experience truth first), Star’s news arm claims to put its viewers interest in the forefront (aapko rakhe aage) and Aajtak claims to the fatest one (sabse tej), Zee news promises to put forth the realty the way it is. Unbiased, and free of distortion and sensationalism.
According to a company release, the campaign is designed to communicate the news channels commitment to its viewers and differentiate it from the others in its league. The new campaign, created by Leo Burnett Delhi, will encompass TV, print, outdoor, radio and other media promotion.
Keeping in synch with the baseline change, the logo has changed its hues from blue and yellow to bright red and gold. But the new logo is reminiscent of the broadcaster’s English movie channel MGM’s red and gold logo. According to the release, the logo is designed so to communicate the robust and passionate nature of the channel.
According to Zee Telefilms Ltd, news group, director Laxmi Goel: “This is part of our continuous process of evolving the Zee News brand, so that it continues to remain relevant, vibrant and in turn positively impact the people”.
Leo Burnett, executive director Jayshree Sundar says: “The positioning is based on a deep understanding of Zee News’s brand values and a thorough study of the news channel market. ‘Haqeeqat Jaisi, Khabar Waisi’ strongly emphasizes the fact that for Zee News, news is not just a business but a mission.”
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
