News Broadcasting
Zee News embraces an innovative Digital Out-of-Home (DOOH) strategy to elevate its prime-time show, ‘DNA’
Mumbai: The advertising media landscape has been evolving with time and so are brand strategies. In the present day and age, Digital Out-of-Home (OOH) billboards continue to maintain their significance and effectiveness in capturing the attention of audiences towards a new launch/ campaign in the economy.
While Sourabh Raaj Jain and the comeback of DNA have started to become the talk of the town, the large, visually compelling DOOH displays announcing its grand comeback, will play a crucial role in modern advertising campaigns. Zee News, one of the leading news channels of India, partnered with RoshanSpace to unleash the unique potential of increased awareness among large masses taking into consideration the unique potential and relevance of news reported on Zee News-DNA from Monday to Friday at 9 pm.
It has been observed that DOOHs include a slow-motion video, fade transition, glowing lights, and vibrant font that allows the audience to learn more about service/ product/ campaigns within a short period of time. Taking into consideration the fact that DOOH ensures increasing traction through a performance medium and has been appealing in many ways, Zee News stepped ahead and displayed 20 digital billboards across 4.7 kms of Western Express Highway, Mumbai.
Highlighting the marketing strategy, Zee Media Corporation Ltd marketing head Anindya Khare further highlighted, “In the realm of brand building, change is a constant. We believe in exploring new avenues for maximum audience engagement. Billboards encountered in daily routines, especially to offices and way back home on Western Express Highway, create non-intrusive brand recall. With DOOH, Zee News aims to raise awareness about ‘DNA’ using captivating graphics. Our goal is to foster positive perception and attract a larger audience to the show.”
RoshanSpace managing director Junaid Shaikh said, “We are fortunate to partner with Zee News. DOOH entails more than visibility; it’s about strategic placement, engagement and stronger recall. ProDigi is the longest DOOH network on W.E.H. Our aim is to strategically position DOOH ads in high-traffic zones, reaching our target demographic where they naturally encounter them. The non-intrusive aspect of DOOH ensures seamless brand recall for Zee News-DNA, fostering a positive visual experience and inspiring a broader viewership.”
The Zee News-DNA News show has been able to achieve a remarkable incremental audience in the past week, with Jain being the news host. This data reaffirms our strategic approach to delivering content that resonates with a wide spectrum of viewers across multiple platforms.
News Broadcasting
Business Today MindRush returns to Mumbai, spotlight on India’s edge in a fractured world
Policymakers and corporate heavyweights gather to map supply chains, energy security and markets
MUMBAI: As fault lines widen across global trade and geopolitics, Business Today is doubling down on India’s moment. The 14th edition of Business Today MindRush & Best CEOs Awards lands in Mumbai on March 28, pitching India’s strategic edge at the centre of a fragmenting world.
The day-long summit, presented by PwC, will bring together a tight mix of policymakers, industry leaders and market voices to decode shifting supply chains, maritime strategy, defence priorities, energy security and capital markets—sectors now deeply entangled with geopolitics.
M Nagaraju, secretary, department of financial services, ministry of finance, will headline the event, setting the tone for discussions that aim to track how India is repositioning itself amid disrupted trade routes and volatile energy dynamics.
The speaker slate reads like a cross-section of India Inc’s command centre. Krishna Swaminathan will zero in on sea lanes and supply chains, while Prashant Ruia is set to push the case for self-reliance in oil and gas. Ashish Chauhan will weigh in on capital markets at a pivotal juncture, as a panel featuring Vibha Padalkar, Sanjiv Mehta, Amish Mehta and Sanjeev Krishan debates navigating economic uncertainty.
Leadership under pressure will be another running theme. Madhavkrishna Singhania, Sharvil Patel, Karan Bhagat and Anurag Choudhary will unpack how businesses are steering through disruption. Arun Alagappan will turn the spotlight on fertilisers, Arundhati Bhattacharya will reflect on leadership transitions, while Anish Shah and S Vellayan will outline blueprints for building future-ready conglomerates.
The event will close with Aroon Purie setting the broader editorial lens, before the Best CEOs Awards recognise standout corporate leadership across sectors.
At a time when the global order looks increasingly splintered, MindRush 2026 is positioning itself as more than a conference—it is a signal that India intends not just to navigate the churn, but to shape it.
