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Zee News-DNA analyses the ‘Give Plastic and Take Gold’ campaign

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Mumbai: Zee News- DNA successfully presented a comprehensive analysis of the one-of-a-kind ‘Give Plastic, Take Gold’ campaign. The village panchayat of Sadiwara in South Kashmir launched this campaign to save the environment.

The coverage of the ‘Give Plastic, Take Gold’ campaign launched in South Kashmir’s Sadiwara village was widely praised. The Panchayat encouraged villagers to donate 20 quintals of plastic waste in order to win a gold coin, which had a social impact. The entire town was declared plastic-free 15 days after the campaign’s launch. The initiative has been widely praised, is well-liked by all, and has even been adopted by other panchayats.

The village, which had heaps of plastic on the roads, is now completely clean, and all of the plastic collected is given to Panchayat members. This village is a model for all other villages, and the government is attempting to replicate the same concept in every village throughout the Union territory. The latest tweet on the news reportage of the campaign by Zee News-DNA team by RDD Anantnag| District Anantnag, Government of Jammu & Kashmir, also states, ‘This is to be replicated in every village of our beloved District in the Land of Springs.’ He also declared that this village would be plastic-free. The gold being rewarded is made from plastic collected from villagers and sold.

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Commenting on the success of the impactful campaign reportage, Zee News editor Rajnish Ahuja said, “Zee News’s Flagship show DNA has a dedicated team of reporters and researchers who have been consistent in their research, analyzing and presenting far-fetched social impact stories for the wider audience. The reportage and analysis of the ‘Give Plastic and Take Gold’ campaign is a step forward towards spreading social awareness on the hazardous impact of plastic waste on the environment, enabling many more villages to become plastic-free.”

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News Broadcasting

Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore

PAT improves to Rs 306.6 crore, margins steady amid cost pressures.

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MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.

Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.

However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.

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Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.

At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.

On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.

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Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.

The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.

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