News Broadcasting
Zee News-DNA analyses the ‘Give Plastic and Take Gold’ campaign
Mumbai: Zee News- DNA successfully presented a comprehensive analysis of the one-of-a-kind ‘Give Plastic, Take Gold’ campaign. The village panchayat of Sadiwara in South Kashmir launched this campaign to save the environment.
The coverage of the ‘Give Plastic, Take Gold’ campaign launched in South Kashmir’s Sadiwara village was widely praised. The Panchayat encouraged villagers to donate 20 quintals of plastic waste in order to win a gold coin, which had a social impact. The entire town was declared plastic-free 15 days after the campaign’s launch. The initiative has been widely praised, is well-liked by all, and has even been adopted by other panchayats.
The village, which had heaps of plastic on the roads, is now completely clean, and all of the plastic collected is given to Panchayat members. This village is a model for all other villages, and the government is attempting to replicate the same concept in every village throughout the Union territory. The latest tweet on the news reportage of the campaign by Zee News-DNA team by RDD Anantnag| District Anantnag, Government of Jammu & Kashmir, also states, ‘This is to be replicated in every village of our beloved District in the Land of Springs.’ He also declared that this village would be plastic-free. The gold being rewarded is made from plastic collected from villagers and sold.
Commenting on the success of the impactful campaign reportage, Zee News editor Rajnish Ahuja said, “Zee News’s Flagship show DNA has a dedicated team of reporters and researchers who have been consistent in their research, analyzing and presenting far-fetched social impact stories for the wider audience. The reportage and analysis of the ‘Give Plastic and Take Gold’ campaign is a step forward towards spreading social awareness on the hazardous impact of plastic waste on the environment, enabling many more villages to become plastic-free.”
News Broadcasting
CNN-News18 rolls out Battle for the States ahead of key polls
Multi-format election coverage tracks voter mood across five battleground states
NEW DELHI: CNN-News18 has launched a special election programming initiative titled Battle for the States, as India gears up for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
Built around the theme ‘Road to Power’, the multi-format coverage aims to follow the entire electoral journey, from campaigning and polling to results and government formation. The network is leaning into on-ground reportage and data-backed storytelling to decode voter sentiment across regions where local issues often shape the narrative.
The programming line-up includes ‘Vote Tracker’, a three-part series developed in collaboration with survey agency Vote Vibe. The show blends survey insights with expert commentary and field reporting, using augmented reality graphics to present complex electoral data such as vote share, seat projections and leadership preferences in a more accessible format. It will air every Monday evening until April 6.
Adding a cultural lens to political reporting is ‘So Saree!’, a ground-driven segment where women anchors travel across constituencies dressed in traditional handwoven sarees from each state. The format uses attire as a storytelling device, highlighting regional identity while capturing grassroots voices.
Meanwhile, ‘Unfiltered Kaapi’ and ‘Chai-Niti’ bring a more conversational tone, drawing inspiration from everyday political discussions in tea stalls and coffee corners. These segments aim to break down key issues through candid, fast-paced exchanges between anchors and reporters, tailored to regional sensibilities.
For viewers seeking deeper insights, the weekend docuseries ‘Reporters Project’ takes a longer view, with correspondents travelling across constituencies to map voter concerns and political shifts on the ground.
“Elections are about people, their aspirations, identities and the issues that matter to them, and every state tells a different story,” said CNN-News18 editorial affairs director Rahul Shivshankar. He added that the initiative focuses on understanding “the sentiment on the ground and what’s driving voter choices”.
Echoing the emphasis on credibility, Network18 CEO – English and business news Smriti Mehra said the network aims to combine on-ground reporting with data-led insights to deliver clear and timely coverage as the elections unfold.
With a mix of data, culture and grassroots reporting, CNN-News18 is positioning Battle for the States as a comprehensive window into one of India’s most closely watched electoral cycles, where every vote carries a story waiting to be told.
