GECs
Zee News, DD business programmes on top
MUMBAI: The news channel and the current affairs genre is seeing some major action.
The new TAM data regarding the top 25 business show, put out by Emediaplan for the week starting 30 March for cable and satellite homes for all cities in the age group 4+ testifies this. 11 of the shows belong to Zee News stable.
Doordarshan took the top spot though it has just three shows on its this year’s Exim Policy special, which aired on 31 March from 12:03 to 1pm. The pubcaster had a TVR of 0.18 and market share of 1.34. For news channels fighting desparately for a share in the revenue, the business viewer section is crucial as such viewers are the ones with the puchasing power, by and large.
Zee News has done well, thanks to its coverage of business events with Zee Business. Probably the factv that Zee plans to launch a seperate business news channel has resulted in the beefing of the business section in Zee News.
Zee News enters the charts at number two on 3 April with a TVR of 0.17 and market share of 1.85 per cent.
While BBC World is going from strength to strength in the country. It’s wrap up on the global business scenario through World Business Report saw it occupy six spots. More good news! Although arch-rival CNN went past the Beebs in India due to the Iraq conflict it drew a blank in the business show list. Aaj Tak is another channel, which surprisingly failed to make the cut.
The upmarket CNBC which recently joined the Zee Turner distribution bouquet made the cut barely. Its show Business Now at number 22 had a TVR of 0.05 and market share of 0.31per cent.
In its first week of operation the newly revamped Star News helmed by Ravina Raj Kohli failed to make much of a dent in this area. Its lone entry Star Business Week at number 12 had a TVR of 0.09 and market share of 0.65 per cent.
GECs
&TV brings Women’s Day shine to Lucknow mall
Shilpa Shinde joins “Selfie Lo. Shine Karo. Star Ban Jaao!” activation on 8 March.
MUMBAI: This Women’s Day, &TV is handing women the mirror and the spotlight because sometimes the best reflection is the one that finally says “star”. &TV is taking its celebration of strong, confident women off-screen with a lively on-ground initiative at a prominent mall in Lucknow on 7–8 March 2026. The activation, titled “Selfie Lo. Shine Karo. Star Ban Jaao!”, invites women to click empowering selfies at a specially designed mirror installation framed with a symbolic crown and bold messages such as Women & Confident, Women & Boss, Women & Independent, and Women & Carefree. The crown carries the core emotion, “She is her own hero. Her own cheerleader. Her own power.”
Adding star power to the event, beloved actress Shilpa Shinde (popularly known as Angoori Bhabi from Bhabiji Ghar Par Hain! 2.0) will attend on 8 March, interacting with participants. Select women will get the chance to meet her, and one lucky winner will be featured in an upcoming episode on &TV turning a simple selfie into a real on-screen star moment.
The initiative is rooted in the belief that women often celebrate others but rarely pause to acknowledge themselves. By creating a joyful space for self-recognition and confidence, &TV is extending its on-air narratives of empowered women into real life.
Shilpa Shinde said, “I truly believe confidence begins with how we see ourselves. I am very happy that &TV is creating a platform where women are not just celebrated but also given a chance to be seen and recognised.”
&TV chief channel officer and Zee5, business head for hindi Kaveri Das added, “At &TV, we don’t just tell stories of strong women, we actively create platforms for them. This Women’s Day initiative is our way of moving beyond celebration and enabling real visibility.”
In a world quick to spotlight others, &TV is flipping the script reminding every woman that the most powerful story she can star in is her own, one confident selfie at a time.
