GECs
Zee News, DD business programmes on top
MUMBAI: The news channel and the current affairs genre is seeing some major action.
The new TAM data regarding the top 25 business show, put out by Emediaplan for the week starting 30 March for cable and satellite homes for all cities in the age group 4+ testifies this. 11 of the shows belong to Zee News stable.
Doordarshan took the top spot though it has just three shows on its this year’s Exim Policy special, which aired on 31 March from 12:03 to 1pm. The pubcaster had a TVR of 0.18 and market share of 1.34. For news channels fighting desparately for a share in the revenue, the business viewer section is crucial as such viewers are the ones with the puchasing power, by and large.
Zee News has done well, thanks to its coverage of business events with Zee Business. Probably the factv that Zee plans to launch a seperate business news channel has resulted in the beefing of the business section in Zee News.
Zee News enters the charts at number two on 3 April with a TVR of 0.17 and market share of 1.85 per cent.
While BBC World is going from strength to strength in the country. It’s wrap up on the global business scenario through World Business Report saw it occupy six spots. More good news! Although arch-rival CNN went past the Beebs in India due to the Iraq conflict it drew a blank in the business show list. Aaj Tak is another channel, which surprisingly failed to make the cut.
The upmarket CNBC which recently joined the Zee Turner distribution bouquet made the cut barely. Its show Business Now at number 22 had a TVR of 0.05 and market share of 0.31per cent.
In its first week of operation the newly revamped Star News helmed by Ravina Raj Kohli failed to make much of a dent in this area. Its lone entry Star Business Week at number 12 had a TVR of 0.09 and market share of 0.65 per cent.
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
