News Broadcasting
Zee News completes revamp; sports new look
NEW DELHI: Zee News announced today that it has revamped the look of the news channel, including the launch of the new studio, the logo and the complete format of its news bulletins, as had been earlier reported on indiantelevision.com.
The channel will also have new promos and cross media campaigns. To break the monotony and infuse interactive dialogues, Zee News has also introduced the concept of a series of presenters for various sections of the news bulletins, each of who presents a different section of the news.
According to Zee Network director, news group, Laxmi Narayan Goel, “This initiative is aimed at providing freshness to the channel in addition to keeping it in line with the technological advancements in the field.”
Zee News, which undertook the last revamp exercise before the budget in 2002, has plans to make this a regular feature so as to make the channel look more dynamic and vibrant. The channel firmly believes that periodical changes in looks and formats are necessary to meet the changing requirements of the viewers, according to a statement from Zee.
The transformation has not been restricted to the studio alone, as the on-air graphics, including all the promos and montages, have been completely changed. The channel ID music too, has undergone a transformation.
The transformation process doesn’t end there, Goel said. In tune with the brand strategy, Zee News will continue to promote its brand with cross media campaigns on an ongoing basis, as it continues to evolve with the times.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
