News Broadcasting
Zee News brings ‘Change Maker Awards’
MUMBAI: One of the leaders of the Hindi news channels Zee News has come up with an initiative to recognise creative talents across the country. ‘Change Maker Awards’ will be held in March 2014 to highlight areas where change is required in various sectors of society such as environment, social issues and civic issues.
Online entries are being invited for print, television, radio, digital and out of home categories from creative talents across India.
An official statement from the company says that the awards have been created to ‘salute and reward such creative ideas that revolve within when it comes to make things better for everyone’.
Speaking on this initiative,Zee Media Corporation Limited (ZMCL) VP-marekting Rohit Kumar said, “Zee News has always read the nerves of its audience and change itself according to demand and environment. Our constant endeavor has been to recognize and facilitate change makers to substantiate a positive India. Change Maker Award is to promote and to provide a platform to such individuals.”
The jury will consist of names such as Creativeland Asia Founder and Creative Chairman Raj Kuru, Havas Worldwide India managing partner and chief creative officer Satbir Singh, Flipkart Sr. VP- Marketing Ravi Vora, Raymond Director – Marketing Mrinmoy Mukherjee, BITM Managing Partner & Chief Creative Officer Prathap Suthan.
Bang In The Middle Managing Partner & Chief Creative Officer Prathap Suthan said, “There cannot be a better time than now for these awards. The nation is on full boil as far as the youth, energy and change is concerned, especially with the elections drawing near. More importantly, I believe that inviting, including, and involving creative people from advertising to take a shot at change just might fire some big ideas. I really hope that all our talent finds and uses this opportunity to bring up braver ideas. Our country needs all the help and hope it can get.”
Ex Chief Election Commissioner Dr SY Qureshi said, “I am glad that Zee News is using its preeminent position to encourage an effort towards positive thinking. The Change Maker Awards is a well intentioned initiative that should unearth innovative ideas that can change people’s lives.”
Previous initiatives of Zee News include ‘My Earth My Duty’, ‘Aapka Vote Aapki Taqat’, ‘Gift a Life’ etc. The last date of submission is 15 March 2014.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
