Music and Youth
Zee Music to relaunch with slew of shows
MUMBAI: After being in a state of hibernation for quite a while, Zee Music will soon be out with new plans. The channel is planning to go in for a new look, complete with a host of new shows. It is looking to augment the shows with well-groomed and trained VJs.
The channel has even changed its content ratio in order to rejuvenate its viewership and take the battle to the doorsteps of MTV, Channel [V].
Zee Music’s business head Yogesh Radhakrishan has been quoted in an official release saying, “For years, we have enjoyed a very loyal viewership. But recent research showed us that if we had to keep our base as well as expand it, we needed to be seen as a more happening and active channel. Today, our armoury consists of the best — from good looks, to high-quality content to well-researched programming on the likes and dislikes of our target audience.”
According to a company release, the channel has embarked upon a clearly defined strategy to become India’s leading music channel, within the next two years.
Backing this intent are new shows like Campus Rumpus, Cinemascope, Daud, Music Theatre, Radio Bandh, Framed for the Fortnight and Blockbuster No1. Supermodel Rajlaxmi, ramp star Pooja Mishra, debutant-stud Him-Dayal Singh and Gladrags finalist Karan Grover have been chosen as the channels new VJs.
The channel has decided to go in for a 70:30 Indian and international mix of content; new sets; new style and loads of additional pizzaz, the release states.
Zee Music is organising a party this evening to celebrate the relaunch. Abhijeet, Babul Supriyo, Vikas Bhalla, Vaishali Samant and Shankar Sawahney will perform in the party.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
