Music and Youth
Zee Music claims successful revamp
MUMBAI: Zee Music, the as yet somnolent music channel from the Zee stable, claims to have overtaken rivals in the one month after it was relaunched with a new logo, veejays and programming.
The channel claims it has overtaken all music channels in the Hindi speaking market, ‘overtaking MTV in the first week of its launch’. Zee Music has managed to grab the lion’s share of 24 per cent, says the channel, while reigning channel MTV has a share of 22 per cent, of the total market share for music channels. In the Hindi speaking market, the figures stand at Zee Music having a 26 per cent share, whereas MTV has a share of 19 per cent (Source TAM ratings week ending August 24-30, 2003).
The channel’s new show Daud, a countdown show hosted by VJs Karan and Rajlaxmi was the number two show across all music channels, claims Zee. The back to back songs show, Radio Bandh, features seven times in the list of the top 25 shows across music channels, an official release says.
Says Zee Music business head Yogesh Radhakrishnan, “We are very excited with this performance which is an indicator of the fact that our planning is right. Such a positive reaction from our audience reinforces our belief in our strategy which aims at taking the battle for eyeballs to the doorsteps of the other music channels. The war has only just begun.”
“We’re keeping our fingers crossed”, says an excited Yogesh. “If we can sustain this for the next few weeks, then there will be no looking back. Our new programming, which is soon set to air, will ensure that we keep the edge going”, he adds.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
