GECs
Zee MENAP’s ATL Media inks deal with GEO TV Network & Cartoon Network Arabic
MUMBAI: Zee Enterprises Middle East has signed a new partnership of its media agency ATL Media FZ LLC with two broadcasting companies in the region namely Cartoon Network Arabic and GEO Television Network.
Established in 2014, ATL Media FZ LLC has made its name in the regional media hub and has been earning profits for the Zee Networks’ bouquet of channels. ATL Media now holds exclusive ad sales rights to these channels viz. Zee TV, Zee Cinema, Zee Aflam, Zee Alwan, Z Living, Ten Cricket and &TV.
Following its vision to strategically expand its growth in the region, with this partnership the media agency now boasts the addition of Cartoon Network Arabic, www.cartoonnetworkarabic.com, GEO TV and GEO News to its array of existing channels.
Zee MENAP (Middle East, North Africa, Afghanistan and Pakistan) CEO Mukund Cairae said, “We are proud of the opportunity to represent both these channel’s media selling in the MENA region. For the anticipated future, our goal is to continue growing the sales operations and to insure their ambitious targets are met. The popularity of all these channels will provide a boost to further expand our own business in the region.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
