Gaming
Zee Media set to enter e-sports arena with new gaming IP
MUMBAI: Looks like Zee Media is ready to trade the news desk for a joystick. In what could be its boldest play yet, the network is rumoured to be levelling up into the world of competitive gaming and the buzz is electric.
Word on the street is that Zee Media is developing a large-scale esports property designed to capture the hearts (and thumbs) of India’s youngest crowd: gen alpha, gen z and millennials. If early chatter proves true, the tournament could see over 60,000 players battling it out for a sizable prize pool, with the grand finale set to be nothing short of cinematic.
The network is also said to be plotting a dedicated gaming Youtube channel, influencer watch-alongs, and brand-driven collaborations: a full-blown content ecosystem to bring esports firmly into the mainstream.
It’s a move that underscores a bigger shift: gaming is no longer just a pastime, it’s pop culture and Zee Media seems intent on grabbing the controller. For now, the industry watches with anticipation to see whether this media powerhouse can turn its latest idea into India’s next big spectator sport.
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
