News Broadcasting
Zee Media hires Aditya Tandon as chief brand officer
MUMBAI: Zee Media has picked Aditya Tandon as its new chief brand officer for campaigns & intellectual properties, effective 15 January 2025. The decision follows a recommendation from the company’s nomination and remuneration committee. Zee Media informed the Bombay stock exchange about his hiring as he is classified amongst the senior management personnel in the company.
Aditya brings over 25 years of extensive experience in marketing and brand management across multiple regions, including India, Nepal, Mauritius, and Canada. His career spans various industries, including media, telecom, and web services. He is recognised for his proficiency in brand building and has effectively executed numerous launch and re-launch initiatives. His innovative strategies often include technological and digital interventions, contributing to impactful marketing campaigns.
Throughout his career, Aditya has received over 100 awards at prestigious forums like the Asian Television Awards and Promax for his communication and promotional efforts. He has also served as a speaker at various industry platforms, sharing his insights on brand strategy and marketing trends.
Aditya holds a bachelor of arts (Hons) from Delhi University, a postgraduate diploma in international marketing from the Delhi School of Economics, and a master’s degree in management studies from Carleton University, Canada.
Prior to this role, he served as vice-president of brand marketing at Network18 Media & Investments, where he was responsible for marketing the company’s Hindi news cluster, significantly boosting brand performance post re-launches. His notable contributions include the rebranding of CNN-News18 and several award-winning campaigns that have established him as a leading figure in the marketing domain.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
