News Broadcasting
Zee Media announces winners of Unveiling India Quiz
MUMBAI: The grand finale of the Unveiling India Quiz, a landmark initiative by Zee Media in collaboration with the Department for Promotion of Industry and Internal Trade (DPIIT), captivated audiences nationwide as it aired on Zee Media’s network, gaining its status as one of India’s most impactful knowledge-driven initiatives. The overwhelming response to the telecast highlighted the scale, excitement, and cultural significance of the event.
The telecast provided a riveting recap of the months-long journey—starting from an online Olympiad, advancing through intense state-level rounds, and culminating in a fiercely contested national finale. Viewers watched as the top eight teams battled for glory, with Army Public School, Jammu Cantt, emerging as the ultimate champion, securing the first prize. Rajagiri Public School, Kerala, claimed the second position, while Little Flower English Medium School, Kerala, took third place. Their stellar performances resonated with audiences, reinforcing the power of education in shaping future leaders.
The telecast also shed light on the quiz’s unique focus on geographical indication (GI) tags, a defining element that introduced young minds to India’s indigenous craftsmanship and region-specific products. This emphasis on cultural and economic awareness transformed the competition into an immersive educational experience beyond traditional learning.
Reflecting on the immense success of the initiative, Zee Media CEO Karan Abhishek Singh, said, “At Zee Media, we believe that news is not just about delivering information; it is about shaping a better, more informed society. Our commitment goes beyond headlines—we actively create platforms that empower different sections of society, be it through financial literacy initiatives, business summits, or programs that inspire and educate young minds. Unveiling India Quiz is one such initiative, designed to encourage school children to learn about India’s glorious past and promising future.”
Adding to this, DPIIT secretary Amardeep Singh Bhatia stated, “The Unveiling India Quiz has successfully instilled a deep sense of national pride and awareness about India’s economic and cultural diversity. This initiative is not just a competition—it is a long-term movement to nurture curiosity and appreciation for India’s vast legacy.”
As the winners celebrate their well-earned triumph, the Unveiling India Quiz leaves behind a profound impact, encouraging millions of students across the country to embrace our unique culture, explore their heritage, and take pride in India’s incredible journey. Zee Media and DPIIT remain steadfast in their commitment to expanding such educational initiatives, ensuring that young minds continue to be inspired, empowered, and prepared for a global future.
The resounding success of Unveiling India Quiz reaffirms the importance of knowledge-driven infotainment, setting a new benchmark in nationwide student engagement.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
