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Zee Marathi launches ‘Lakhat Ek Amcha Dada’
Mumbai: Zee Marathi has launched its new cinematic television show, “Lakhat Ek Amcha Dada”, with the ambition to set new standards in Marathi GECs. The premise of the show based on the brother-sister bond is unique and not explored on Marathi television. To capture the authentic beauty and culture of Maharashtra, the show was filmed on location in Satara. The characters’ journeys are depicted on an unprecedented cinematic scale. The show’s unique narrative demanded a campaign of grand proportions, to captivate audiences across Maharashtra. From the initial release of the promotional video on social media, the response was nothing short of phenomenal, sparking excitement and anticipation. The campaign, powered by music, features the “Lakhat Ek Amcha Dada” song, set to become the Marathi brother-sister anthem.
The launch of the show was befitting its cinematic feel when a larger-than-life 30-feet cutout of the character ‘Surya Dada’ was unveiled in Satara, where the storyline is based. This initiative created buzz and garnered attention at the grand premiere with the press and audience alike. The cutout was unveiled by the main cast of the show, Nitish Chavan, and Disha Pardeshi, along with the show’s producer, Shweta Shinde, in the presence of a live audience.
The activity was followed by an on-ground premiere of the show for audiences and press alike. The response and the anticipation generated for the content have been heartening. In line with the scale of the campaign, airing a ‘Curtain Raiser’ for a fiction show was an unprecedented first for Marathi television.
Zee Marathi and Zee Kannada chief content officer Raghavendra Hunsur expressed, “‘Our latest project, ‘Lakhat Ek Amcha Dada’, is set to revolutionize the Marathi TV landscape with its innovative storytelling and production quality approach. This serial promises to offer viewers an unparalleled cinematic experience, showcasing a compelling narrative that delves into the intricate dynamics of sibling relationships. With a focus on themes of love, duty, and familial bonds, the show is poised to resonate deeply with audiences. This ambitious venture underscores our dedication to pushing the boundaries of television content and marks a significant milestone in Marathi television. We are proud to bring this groundbreaking project to viewers and look forward to celebrating this new era in Marathi television together.”
Zee Marathi chief channel officer V.R. Hema shared, “‘Lakhat Ek Amcha Dada’ exemplifies Zee Marathi’s dedication to captivating storytelling and engaging viewing experiences. The show highlights the beautiful yet underexplored relationship between brothers and sisters, bringing to the fore an evocative and inspiring tale of a brother who supports his sister’s aspirations and tackles the societal conditioning that inhibits them. The premiere event in Satara was a tremendous success, drawing a large and enthusiastic crowd in full support of their beloved character, Surya Dada. The energy and excitement at the event underlined the show’s growing anticipation and set the stage for a remarkable television experience.”
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
