GECs
Zee launches Tamil channel Bharathi Friday
MUMBAI: Zee Telefilms, in continuance of its efforts to have a presence in south India, is launching on Friday a 24-hour Tamil television channel, Bharathi.
To be uplinked from Singapore on the Asiasat 3s satellite, the new channel hopes to capture the number two slot in the state. Sun TV is at present the numero uno channel in Tamil Nadu by a long ways with a host of others trailing far behind in terms of viewership and revenue.
Bharati is the second south Indian channel that Zee is launching after the Kannada language channel Kaveri, which was launched in June 2000. Zee Telefilms and Malayalam language channel Asianet each have a 50 per cent stake in Kaveri. Kaveri is still struggling to get recognition and efforts are on to try and revive it. So with another new channel to be nurtured it looks like the Zee team will have a plateful on its hands.
Dakshin Media Limited, a wholly-owned subsidiary of Zee Telefilms, is launching this channel in “strategic alliance” with Asianet, Arvind Kumar, senior vice-president and business head (southern channels), told reporters in Chennai on Wednesday night, the Press Trust of India reported.
A Telugu channel will be launched very soon, PTI quoted Kumar as saying. By middle of next month, one news bulletin would be introduced and gradually the number of news bulletins would be increased, he added.
Named after the Tamil poet, Bharathi, the channel will offer a mix of mega serials, weekly serials, films, film-based programmes, game shows, talk shows, health, and many more to cater to all segments of society.
Leading content developers like Tamizhmani and Citadel Video are producing various programmes to be aired on the channel, Financial Express quoted Kumar as saying. News and news-based programmes would be aired from next month on a phased manner, he added.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
