GECs
Zee launches dedicated channel for Mideast
MUMBAI: Subhash Chandra’s Zee TV has launched a dedicated channel for the Middle East region.
Zee is clearly hoping to cash in on the advantages that structuring its FPC to tie in with prime time viewing in the Gulf offers. All Indian channels beaming in the Gulf region work with a disadvantage as far as programming timings are concerned because India is 90 minutes ahead of the UAE timewise.
Therefore a 9 pm prime time show in India would actually be telecast at 7:30 pm in the Gulf.
The UAE-based Gulf News has quoted Zee Group broadcast CEO Sandeep Goyal as saying that that while the new channel will continue to have programming primarily sourced from what goes into the Indian broadcast, it will also attempt to produce some of its more popular programmes locally.
The uplink will be done out of Singapore on Asiasat, as is the case with all Zee channels beaming in India. Apart from the Middle East, the coverage extends to Pakistan, Bangladesh and Nepal. There are plans to add Maldives or Mauritius at a later date, the newspaper reported.
Zee is also hoping the dedicated feed will help boost regional subscriber numbers, which currently stand at 150,000. Zee TV became a pay channel in July, 2001. In the region, it and its sister channels – Zee Cinema, Zee Music and Zee News – are distributed by Add-Pehla, E-Vision and BRTC.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
