GECs
Zee India’s cultural ambassador to world, says Amit Goenka as it shares anniversary celebrations with India’s sat TV industry
MUMBAI: ZEE has, over the years, emerged as the cultural ambassador of India to the world, taking its rich and engaging content to diverse 1.3 billion audience, said ZEEL CEO – international broadcast business Amit Goenka during the celebration of the channel’s completion of 25 glorious years.
In the history of India, 2 October is a landmark day as it is the birthday of the Father of the Nation, Mahatma Gandhi. On this momentous day, way back in 1992, India also witnessed the birth of satellite television with the launch of the first Hindi satellite television channel, Zee TV from the stable of Zee Telefilms Ltd., now ZEE Entertainment Enterprises Limited (ZEEL). This year, ZEE Entertainment, which has evolved from an Indian television broadcaster into a media and and entertainment conglomerate, has completed 25 years of bringing the best of entertainment content to viewers in India and across the world.
Essel Group and ZEE chairman and Rajya Sabha MP Dr. Subhash Chandra said, “Zee TV had led to the commencement of a new industry which not only generated employment for 50 lakh people but also gave a new direction to India. We started with a single resolution to provide entertainment, and today, we share this happiness with 1.3 billion viewers across 173 countries, in 19 languages.
Under the leadership of Punit and Amit, ZEE will always work towards new technology and concepts so as to provide its viewers with the best of entertainment.”
Sharing his views on this milestone, ZEEL MD and CEO Punit Goenka said, “On 2 October, 1992, our chairman Dr. Subhash Chandra launched the nation’s first private satellite television channel. The industry today stands at an estimated size of Rs 588 billion. As consumer preferences shift and evolve, our aim at ZEE, is to anticipate the change, embrace the new and continue to lead by innovation.”
Amit Goenka said, “ZEE forayed into the international business in 1995 with the launch of Zee TV in the UK. ZEE has emerged as the cultural ambassador of India. Our vision for the future is to become the world’s leading global content company from the emerging markets.”
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MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
