GECs
Zee Entertainment UK launches &TV on Samsung TV Plus
Mumbai: Zee Entertainment UK is expanding its presence in the UK and Europe with the launch of &TV on Samsung TV Plus. This follows the successful introductions of Zee One in Germany, Zee World English, and Zee Magic in France.
&TV is the first Hindi entertainment channel on Samsung TV Plus in the UK, targeting the five million-strong South Asian population. It offers popular shows like Bhabhi Ji Ghar Pe Hain, Atal, Begusarai, Tere Bin, and Ghar Ek Mandir, all with English subtitles. These programs focus on relatable experiences, emotions, and cultural nuances that connect with British Asian audiences.
This launch strengthens Zee Entertainment UK’s relationship with the British Asian community, offering an engaging and enjoyable viewing experience on Samsung TV Plus.
Samsung TV Plus UK lead, content acquisition Stuart Pearson said, “We are thrilled to introduce &TV to Samsung TV Plus in the UK. This exciting addition brings countless hours of Bollywood-centric content to viewers in the region. Our partnership with Zee is built on robust fundamentals of audience engagement, and we are delighted to continue this successful collaboration.”
Zee Entertainment Enterprises chief business officer – international business, Ashok Namboodiri, said, “We are absolutely delighted to announce the launch of our new channel, marking the first Hindi language channel on Samsung TV Plus. This incredible collaboration allows us to bring even more of our engaging and popular content to viewers in the UK. Following the successful launches of three other channels in the UK and Europe, this partnership with Samsung TV Plus is truly remarkable and an exciting milestone for us.”
Samsung TV Plus is Samsung’s free ad-supported streaming service, requiring no subscription, sign-up, or additional devices. It is pre-installed on Samsung Smart TVs from 2016 to 2024 and available for download on Samsung Galaxy devices in select regions. The service is available in the UK and 15 other European regions with only an internet connection required.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
