GECs
ZEE Entertainment donates 10 ambulances, PPE Kits to Andhra Pradesh
MUMBAI: In line with its national level CSR drive against Covid2019, ZEE Entertainment Enterprises Ltd (ZEEL) has donated a fleet of ambulances and 4,000 PPE kits to the state of Andhra Pradesh.
The state’s minister of transport and I&PR Perni Venkataramayya, APIIC chairman R.K. Roja, YSR Arogya Sri Health trust CEO Mallikarjuna, YSR Arogya Sri Health Trust additional CEO B. Rajasekhar Reddy were present when the fleet of ambulances and protective equipment were handed over.
ZEE managing director and chief executive officer Punit Goenka said the company was committed to provide strong support to the Andhra Pradesh government in its fight against Covid2019, with a key focus on strengthening the overall healthcare infrastructure. “We sincerely hope that the donated healthcare requirements will further enable the state to address the challenges faced due to the ongoing pandemic and strengthen its overall healthcare ecosystem," he added.
Venkataramayya appreciated Zee’s move to help the state by providing much-needed ambulances and PPE. “Also, I’m happy to know Punit Goenka and ZEE have helped other states in India as well with such contributions in strengthening their fight against COVID2019.”
In its national level CSR drive towards enhancing the country’s healthcare infrastructure against Covid2019, ZEE had committed to donate 240+ ambulances, 46,000+ PPE kits, 90+ oxygen humidifiers and 6,00,000 daily meals. The donation to the state of Andhra Pradesh is in line with this CSR initiative.
At a national level, ZEE has also financially supported over 5000 daily wage earners working directly or indirectly with the company. Further, 3400+ employees have contributed towards PM Cares Fund. The amount generated was matched by ZEE, and the collective proceeds were donated to PM Cares Fund.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
