GECs
Zee demerger scheme for Dish TV gets nod
MUMBAI: Subhash Chandra is all set to list the direct-to-home (DTH) business of Zee Group after having got the demerger scheme approval from the court. Already listed are the other entities – Zee Entertainment Enterprises Ltd (ZEEL), Wire & Wireless India Ltd (WWIL) and Zee News Ltd (ZNL).
Zee Entertainment Enterprises Limited today announced the approval of its demerger scheme by the Hon’ble High Court of Judicature of Bombay. “This approval paves the way for setting the record date for the demerger of the direct consumer business undertaking of Zee into ASC Enterprises Limited (ASCEL), which is soon to be renamed to Dish TV India Limited,” the company said in a release. Dish has 1.6 million DTH subscribers.
Says Zee Chairman Chandra, “This is the last phase of our current restructuring process – WWIL and ZNL are already independent companies listed on the stock exchanges in India. Dish TV would also get listed very soon and we are confident that all four companies will deliver long-term shareholder value.”
The record date is likely to fall in the latter half of February. The shareholders of ZEEL as on the record date shall be allotted 57.50 shares in ASCEL for every 100 shares held.
“Dish TV would then apply for listing of such shares to the BSE, NSE and CSE, in compliance with SEBI guidelines. ZEEL expects the listing process to be completed by February,” the release said.
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
