GECs
Zee creates key division to manage events
MUMBAI: Events are going to become bigger and grander on Subhash Chandra’s network. Zee Telefilms Ltd (ZTL) CEO Pradeep Guha has identified events as a huge revenue opportunity for the group and is in the process of setting up a separate division to solely manage that side of the business.
Zee will soon be appointing a top level executive who will handle events including the prime property Zee Cine Awards. The search is actively on. “We are in talks with a couple of people to get on board who will manage our events. This is for all our channels across the world,” Guha tells indiantelevision.com.
Guha says events would no more be a part of the marketing function. “Now we are de-linking it. It is a separate activity altogether because when the marketing executives are involved in events, their day-to-day responsibilities get affected,” he says.
With Guha at the helm, ZTL is expected to tap the event market much more vigorously. “What we are definitely looking at this year is events. About three properties are in the pipeline,” he confirms.
When queried if Zee would acquire any formats that would be event-led, Guha answered in the negative. “The events will be tied in to our current properties,” he says.
After a successful Zee Cine Awards held in London in March 2005, Zee has launched another property Zee Astitva Awards. Zee Astitiva awards honour women achievers in various fields.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
