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Zee counting on ideators to get it back on track
Zee Telefilms, which has seen its position in the channel stakes further eroded in recent times and is currently wallowing in the No. 3 position, is pumping in some fresh ideas to get it back on course.
Zee has announced the appointment of Vinta Nanda as director – ideation of the Zee Network. She started working on the job yesterday.
Subhash Chandra, Sandeep Goyal and company are no doubt hoping that Vinta Nanda can turn the fortunes of the broadcasting major around. The network desperately needs new innovative strategies as well as out of the box thinking to get over the fiasco of last year when the big bang launch of 24 shows on 27 August fell on its face.
At indiantelevision.com’s scriptwriters workshop Qalam 2001 held last month, Vinta Nanda spoke of the degeneration of content in television soaps and programmes. According to her social commitment need not necessarily mean making documentaries, but being sensitive to viewers’ tastes and thinking about the impact of their writing on people who tune in.
At Zee, she along with her team of 5-6 ‘ideators’ will work to develop new concepts, formats and on experimentation with new thought processes on Zee’s channels. Amrish Sethi, ex-creative director of MTV, will join Vinta’s team later this month.
She had these remarks to make about the new post: “This is a great opportunity for me. It is also a very wide canvas. My brief is to think different, break the mould and create products that will catch the pulse of the viewer, build genres and fiction that entertain as well as engage emotionally. I am happy to be joining Zee!”
Her resume includes writing as well as directing ‘Tara’ a tele-serial of the early 90’s. She has over two dozen tele-serials, tens of documentaries and six telefilms to her credit over the last 15 years. In the past she has written serials for both Zee and its rival Star like Sansaar, Rishtey, Star Bestseller, X-Zone. She has also concerned herself with making documentaries and short films on social issues like maternal and child health, drinking water, environmental and gender bias for UNICEF, UNFPA, VHAI, and BBC.
Currently she is the president of Project Smita Society, an NGO started by her to utilise the power of television and films in India to bring about social change in areas like maternal and child healthcare. She is also a Director of Tracinema, a leading software producer for television.
News Broadcasting
Business Today MindRush returns to Mumbai, spotlight on India’s edge in a fractured world
Policymakers and corporate heavyweights gather to map supply chains, energy security and markets
MUMBAI: As fault lines widen across global trade and geopolitics, Business Today is doubling down on India’s moment. The 14th edition of Business Today MindRush & Best CEOs Awards lands in Mumbai on March 28, pitching India’s strategic edge at the centre of a fragmenting world.
The day-long summit, presented by PwC, will bring together a tight mix of policymakers, industry leaders and market voices to decode shifting supply chains, maritime strategy, defence priorities, energy security and capital markets—sectors now deeply entangled with geopolitics.
M Nagaraju, secretary, department of financial services, ministry of finance, will headline the event, setting the tone for discussions that aim to track how India is repositioning itself amid disrupted trade routes and volatile energy dynamics.
The speaker slate reads like a cross-section of India Inc’s command centre. Krishna Swaminathan will zero in on sea lanes and supply chains, while Prashant Ruia is set to push the case for self-reliance in oil and gas. Ashish Chauhan will weigh in on capital markets at a pivotal juncture, as a panel featuring Vibha Padalkar, Sanjiv Mehta, Amish Mehta and Sanjeev Krishan debates navigating economic uncertainty.
Leadership under pressure will be another running theme. Madhavkrishna Singhania, Sharvil Patel, Karan Bhagat and Anurag Choudhary will unpack how businesses are steering through disruption. Arun Alagappan will turn the spotlight on fertilisers, Arundhati Bhattacharya will reflect on leadership transitions, while Anish Shah and S Vellayan will outline blueprints for building future-ready conglomerates.
The event will close with Aroon Purie setting the broader editorial lens, before the Best CEOs Awards recognise standout corporate leadership across sectors.
At a time when the global order looks increasingly splintered, MindRush 2026 is positioning itself as more than a conference—it is a signal that India intends not just to navigate the churn, but to shape it.
