Movie Channels
Zee Classic launches ‘The Golden Years 1950 -1975’ on Mumbai locals
MUMBAI: Adhering to its core proposition of ‘Woh Zamaana Kare Deewana’, Zee Classic now aims to entertain music lovers with a new show – The Golden Years 1950 – 1975 by initiating the Zee Classic Radio Train in Mumbai. The new show, a musical journey with Javed Akhtar, is a celebration of 25 years of timeless music. The Golden Years 1950 -1975 is produced by EVPL, presented by Dettol, co-powered by State Bank of India and Good Knight Fast Card.
Local trains in Mumbai are exclusively branded as Zee Classic Radio trains. These trains are playing classic melodies along with the untold stories narrated by the veteran lyricist and poet Javed Akhtar through their in-built sound system. This pioneering activity will not only entertain lakhs of daily commuters of local trains, but also offer them a respite from the humdrum of a busy city life says Zee Classic.
Zee Classic has also made other innovative partnerships across media platforms to make the show accessible to more and more people. The channel has partnered with the retro radio station – 92.7 BIG FM for special segments which is airing songs from yesteryears aided by untold stories and trivia about the music. A robust digital campaign encompassing platforms like Twitter, Facebook, Miss Malini, amongst others is also active in full swing.
Commenting on the 360 degree marketing promotion, Zee Hindi Movie Cluster business head Ruchir Tiwari said, “The channel has always gone beyond the usual with innovative shows and content. For the latest offering, ‘The Golden Years 1950 – 1975, A musical journey with Javed Akhtar’ we will entertain and engage audience through various platforms i.e. radio, television and experiential marketing. These routes will enable us to reach out to various touch points and take the audience on a soulful journey. ”
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
