Movie Channels
Zee Cinema to premiere ‘Radhe Shyam’
Mumbai: Telugu romantic film “Radhe Shyam” featuring “Baahubali” star Prabhas and Pooja Hegde will make its world television premiere on 24 April at 12 noon on Zee Cinema.
Touted to be India’s most expensive romantic genre film, this unique story, set in the background of old Europe, is replete with lavish imagery and spectacular picturisation, the company said in a statement.
“Radhe Shyam” is a story from the 70’s, portraying Vikram Aditya, a renowned palmist who parades against the concept of Love, until he hopelessly falls in love with Prerana. Both Vikram and Prerana have conflicting belief systems, one swears by destiny while the other is pragmatic. But once Vikram predicts a future that guarantees a tragic end to the relationship, he pulls away from her. Was it fate, was it destiny that drew him closer to Prerana? Does their love have the power to change their future?”
All this coupled with dreamy romance, mystery, popular chartbusters, and a narrative that will make you rethink your belief in destiny. With the legendary Amitabh Bachchan lending his voice to the film, “Radhe Shyam” also stars Bhagyashree, Kunaal Roy Kapoor, Jagapathi Babu and Murali Sharma in key roles.
Commenting on the film, actor Prabhas said, “Radhe Shyam is more than just a star-crossed love story, it really challenges you to think beyond your faith and beliefs in soulmates. The fact that it was in the making for three years, seeing it all happen on the screens made it all worthwhile. Radhe Shyam is definitely a film that is meant to grace families with a good time. I am looking forward to seeing the reactions of the audience as the fascinating plotline of Radhe Shyam leaves them wondering and wanting for more.”
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
