GECs
Zee buys Rajini 2.0’s three-language satellite rights for Rs 110 cr
MUMBAI: Zee Network has acquired the satellite TV rights for superstar Rajinikanth’s sci-fi thriller “2.0” directed by S Shankar for Rs 110 crore. The film will grace the global theaters on 18 October during Diwali.
Starring Bollywood star Akshay Kumar in the role of an antagonist, the film is a sequel to the 2010 blockbuster “Enthiran”. Sudanshu Pandey, Amy Jackson, Adil Hussain and Kalabhavan Shajohn are in the supporting cast.
Lyca Productions creative head Raju Mahalingam told PTI that it was an unprecedented deal and that they were glad to associate with Zee Network. The price is for combined Indian satellite rights for the film for all the languages (Tamil, Hindi, and Telugu).
A R Rahman, the Academy award-winning composer, has given the music for the project, which is said to be India’s most expensive film at a budget of Rs 450 crore.
Also Read:
Zee signs four TV-series deal with Eccho Rights
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
