News Broadcasting
Zee Business unveils exclusive Union Budget 2024 programming series ‘Tezi Ki Guarantee’
Mumbai: As the country awaits the unveiling of crucial announcements before the upcoming Lok Sabha Election policies, Zee Business is all set to decode the intricacies of the budget in simple language through insightful analysis, expert opinions, and in-depth discussions. In anticipation of India’s Union Budget, Zee Business, one of the business news channels, is all set to launch a ground-breaking special programming series revolving on the theme ‘Tezi Ki Guarantee’.
The Union Budget, positioned as a catalyst for economic growth, is laden with promises and challenges. Zee Business aims to dissect the fiscal stimuli, infrastructure investments, and targeted reforms proposed in the Union Budget, shedding light on their potential impact on key sectors crucial for long-term prosperity. The upcoming ‘Tezi Ki Guarantee’ special programming will include shows aiming to demystify the intricacies through a series of shows, each focusing on key aspects of the budget.
The upcoming special programming also promises to provide viewers with a comprehensive understanding of the economic trajectory India aims to follow in the upcoming financial year. This programming will also feature compelling conversations, thought-provoking discussions, and expert opinions from a distinguished panel on the Union Budget.
Zee Business managing editor Anil Singhvi emphasizing on the key purpose of the upcoming special programming, Anil Singhvi, managing editor said “As we embark on the cusp of Union Budget 2024, Zee Business is poised to decode the economic narrative that lies ahead. With ‘Tezi Ki Guarantee,’ Zee Business commits to being your reliable guide through the labyrinth of Union Budget 2024. This series is not merely about disseminating information; it’s an editorial endeavor to empower our viewers with a profound understanding of the economic forces at play, ensuring they navigate the financial terrain with confidence and insight. It will make it efficient for the viewer’s efficient to encash the investment opportunity.”
Zee Business and WION chief business officer Madhu Soman further highlighted,” Zee Business remains unwavering in its dedication to guiding viewers towards financial enlightenment and success. In an era where information is key, ‘Tezi Ki Guarantee’ goes beyond traditional programming. Through this special budget programming series, we pledge to empower viewers with deep insights, meticulously dissecting intricate policies and forecasting their impact.”
As India stands on the brink of transformative economic policies, Zee Business invites viewers to embark on this enlightening journey, promising an unparalleled commitment to fuel sustained economic growth.
Zee Media Corporation Ltd, one of India’s leading media companies, has a strong presence in the news and regional genres, with 16 news channels in seven different languages, reaching more than more than 528 million viewers through its linear and digital properties.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
