News Broadcasting
Zee Business unveils exclusive Union Budget 2024 programming series ‘Tezi Ki Guarantee’
Mumbai: As the country awaits the unveiling of crucial announcements before the upcoming Lok Sabha Election policies, Zee Business is all set to decode the intricacies of the budget in simple language through insightful analysis, expert opinions, and in-depth discussions. In anticipation of India’s Union Budget, Zee Business, one of the business news channels, is all set to launch a ground-breaking special programming series revolving on the theme ‘Tezi Ki Guarantee’.
The Union Budget, positioned as a catalyst for economic growth, is laden with promises and challenges. Zee Business aims to dissect the fiscal stimuli, infrastructure investments, and targeted reforms proposed in the Union Budget, shedding light on their potential impact on key sectors crucial for long-term prosperity. The upcoming ‘Tezi Ki Guarantee’ special programming will include shows aiming to demystify the intricacies through a series of shows, each focusing on key aspects of the budget.
The upcoming special programming also promises to provide viewers with a comprehensive understanding of the economic trajectory India aims to follow in the upcoming financial year. This programming will also feature compelling conversations, thought-provoking discussions, and expert opinions from a distinguished panel on the Union Budget.
Zee Business managing editor Anil Singhvi emphasizing on the key purpose of the upcoming special programming, Anil Singhvi, managing editor said “As we embark on the cusp of Union Budget 2024, Zee Business is poised to decode the economic narrative that lies ahead. With ‘Tezi Ki Guarantee,’ Zee Business commits to being your reliable guide through the labyrinth of Union Budget 2024. This series is not merely about disseminating information; it’s an editorial endeavor to empower our viewers with a profound understanding of the economic forces at play, ensuring they navigate the financial terrain with confidence and insight. It will make it efficient for the viewer’s efficient to encash the investment opportunity.”
Zee Business and WION chief business officer Madhu Soman further highlighted,” Zee Business remains unwavering in its dedication to guiding viewers towards financial enlightenment and success. In an era where information is key, ‘Tezi Ki Guarantee’ goes beyond traditional programming. Through this special budget programming series, we pledge to empower viewers with deep insights, meticulously dissecting intricate policies and forecasting their impact.”
As India stands on the brink of transformative economic policies, Zee Business invites viewers to embark on this enlightening journey, promising an unparalleled commitment to fuel sustained economic growth.
Zee Media Corporation Ltd, one of India’s leading media companies, has a strong presence in the news and regional genres, with 16 news channels in seven different languages, reaching more than more than 528 million viewers through its linear and digital properties.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
