News Broadcasting
Zee Business presents ‘Majboor ya Mazboot’ on Union Budget 2024
Mumbai: Zee Business, a business news channel, is to announce its anticipated special show – Union Budget 2024 -‘Majboor ya Mazboot,’ set to air on July 23, 2024 7 am onwards. This exclusive broadcast will offer a comprehensive analysis of the Union Budget 2024, presented by Finance Minister Nirmala Sitharaman, and its potential impact on the country’s economic trajectory.
As India strides forward into a new era under prime minister Narendra Modi’s third term, the Union Budget 2024 is expected to chart a strategic vision for sustained economic growth. The budget aims to balance development and fiscal prudence. As per the latest BARC data, Zee Business is known for its precise business news reportage with 57.5 per cent viewership as compared to its peers in the Industry. (Source: BARC | HSM | 22+ M ABC | Week 28’24 (Rolling Avg. 4 weeks) | 0600-2400 Hrs | 4 Business News Channels | Market Share per cent)
The upcoming ‘Majboor ya Mazboot’ show will critically examine whether the Union Budget 2024 establishes a robust foundation (‘Mazboot’) or faces significant constraints (‘Majboor’). Viewers can anticipate in-depth discussions on key budgetary announcements and their expected impacts on various sectors such as development, infrastructure, and innovation. The show will feature insightful conversations with economists, industry leaders, and financial analysts, helping viewers decode the budget’s complexities and providing a clear understanding of its implications for different sectors and the overall economy.
Zee Business managing editor Anil Singhvi expressed his enthusiasm about the upcoming show, stating, “The Union Budget 2024 is a pivotal moment for India’s economic future. Our special program, ‘Union Budget 2024 – Majboor ya Mazboot,’ is designed to offer citizens with a thorough analysis and expert perspectives on the budget’s implications. Zee Business remains committed to delivering insightful content that enables our audience to make informed decisions.”
Zee Business business head Pankaj Rai further emphasised the show’s significance, highlighting, “As we embark on this new phase under Prime Minister Modi’s leadership, the Union Budget 2024 will be crucial in shaping India’s economic policies. We are committed to delivering insightful content that empowers our audience to stay ahead in a rapidly evolving economic landscape. ‘Majboor ya Mazboot’ aims to simplify complex budgetary details into accessible information, ensuring our audience can comprehend and leverage the potential opportunities and challenges presented by this budget.”
Zee Business’ ‘Majboor ya Mazboot’ looks forward to empowering citizens to make informed decisions by understanding how this budget will shape India’s economic future.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
