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Zee Biskope drives awareness this Mother’s Day with ‘Tu Chinta Mat Kar Maai’
NEW DELHI: Bonding with Mother is a strong emotional impulse amongst Indians and more so in Bhojpuri milieu where the audience is highly driven by the mother figure be it in entertainment or movies or in devotional space – like Chatthi Maiyya, Saraswati Mata, Santoshi Mata and so on. Mothers are the epitome of love and care. She’s always concerned about our wellbeing and safety. In today’s pandemic, one of the biggest challenges is to instil a sense of responsibility amongst youth and the general population towards protecting themselves by following Covid-19 preventive practices diligently. Taking this into consideration, Zee Biskope launched an initiative titled ‘Tu Chinta Mat Kar Maai’ on 9 May, Mother’s Day aimed to assure our mothers of our safety. The idea behind the initiative is to instill that sense of responsibility through an emotional appeal – do it for your Mother. The one who has sacrificed so much for you, it’s time you sacrifice your convenience for her and follow right practices for your safety. She has always cared only for your well-being, so isn’t it time that you ensure that too her, the least that she is asking? The core thought is that ‘’being responsible towards your mother’” pitch will instil responsible practices amongst those who revere mother figure as the most important aspect of life.
This Mother’s Day, Zee Biskope invites the viewers to pledge to their mothers that they will take care of themselves in the pandemic situation. Viewers will be asked to record a video assuring their mothers how they will take care of themselves with the tagline “Tu Chinta Mat Kar Maai” as a must. They then need to share their videos with ZeeL through Whatsapp number 8291829161 between 9 to 20 May. The most heart-warming will be featured on Zee Biskope on 23 May as video capsules aired through the day.
The awareness campaign gives voice as well as a platform to the viewers aiming to impart the feeling of affirmation assuring Mothers that their children are safe as they are following responsible practices. It will not only add as a boost to their emotional caring for their loved ones but also ease the pressure with this helping hand. This will further strengthen the family bond. The campaign will see the association of top Bhojiwood celebs like Chintu Pandey, Yash Kumar, Smriti Sinha, Anara Gupta along with influencers urging viewers to join the initiative and create a productive impact in a constrained reality.
ZeeL cluster head – east Samrat Ghosh said, “Right since its inception, ZeeBiskope has consistently and successfully brought Bhojpuri viewer communities together through its campaigns going on to touch millions of hearts. Considering the situation today, it is even more important for all of us to stay connected and support each other. We have always tried to come a step closer to our viewers through our content. Through this campaign as well, we aim to address the most serious issue now but expressed in an emotional and topical way which is expected to create the right impact.”
Zee Biskope & BIG Ganga business head Amarpreet Singh Saini said, “What best gift can we offer to our mothers on Mother’s Day than assuring them about our safety? Given we are in the entertainment space, we prefer not to go the hard hitting way but to create a sense of responsibility through a topical occasion. While the initiative will be joined by multiple Bhojiwood celebs and influencers at the launch phase, we expect that the campaign will be fronted by the mass viewers. Let’s join in to say ‘Tu Chinta Mat Kar Maai’.”
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
