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ZEE Biskope announces the third season of ‘Talent Camera Action’
Mumbai: The popular Bhojpuri channel Zee Biskope announced the launch of its third season of the extremely popular award-winning campaign ‘Talent Camera Action (TCA)’. While gratification scaled up between the last two seasons from being featured on ZEE Biskope to getting a direct entry into Bhojiwood, the initiative has also evidenced success that came with growing participation by almost 2.5 times.
ZEE Biskope is back with ‘Talent Camera Action’ in an even bigger avatar. The talent hunt has also roped in popular Bhojpuri stars Vikrant Singh and Yamini Singh as the ambassadors of the campaign. The dynamic duo will be seen promoting the initiative across TV & digital platforms throughout the journey of the contest.
Starting from 29 June – Camera Day, the third season will span across three weeks and have three mega winners who will get an opportunity to perform on-stage with big Bhojpuri stars at a big, televised event of ZEE Biskope. The scale can’t be any better.
This third season of TCA is an attempt to motivate young viewers to aspire to rise from making short videos to becoming a big shot. To participate, viewers can record a 1-minute video of their talent in dancing, singing, acting or any other special talent category and send in their entries on ZEE Biskope’s Whatsapp number 8291829135 between 29 June & 13 July.
The three mega winners & special appreciation winners will be announced on 17 July on ZEE Biskope’s TV & social platforms. All 20 winners including 17 special appreciation winners will have their talent videos showcased on ZEE Biskope TV & social platforms.
Viewer’s love for the initiative went beyond just participation with the telecast day of the second season achieving a 26 per cent slot reach growth (BARC; Bihar Jharkhand; CS 2+; Week 30’21; Sun 25 July; 1200 – 1800 hrs) over previous four weeks. Both the seasons were appreciated even by the industry diaspora, receiving multiple awards at national & internal forums.
Expressing his elation on the launch of yet another season of this initiative, ZEEL chief cluster officer, East Samrat Ghosh said, “From being a completely novel concept, we’ve made Camera Day earn a special place in the hearts of our audiences who now eagerly await the occasion. Our young viewers are a high-energy, innovation seeking audience. Initiatives like ‘Talent Camera Action’ not just gives them a platform to fulfill their aspirations but even provide us with an opportunity to discover fresh talents who can add value to the industry. Bigger and better, this initiative opens up wider integration opportunities for our advertisers too.”
Adding to this ZEEL chief channel officer, Bhojpuri cluster Amarpreet Singh Saini said, “Viewers seek more active involvement with entertainment brands today and digital media plays a significant role towards that. It deepens bonding with the brand and eventually impacts content affinity as well. The growth in both participation & telecast day viewership is a glowing testament to the ever-growing popularity of ‘Talent Camera Action.’ This overwhelming love of our viewers is what drives us to curate and bring meaningful gratifications to our viewers every season and extend our entertainment offering beyond the realm of movies. Raising the bar of entertainment yet another time, we are confident that the third season of ‘Talent Camera Action’ will prove to be a resounding hit.”
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
