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ZEE appoints Prathyusha Agarwal as Chief Consumer Officer
Mumbai: In order to accelerate its ‘Customer-First’ approach, Zee Entertainment Enterprises Ltd. (ZEEL) has announced that Prathyusha Agarwal will take on the mantle of the Chief Consumer Officer for the domestic broadcast business. In this new role, Prathyusha will continue to report into Punit Misra, CEO, Domestic Broadcast Business, ZEEL.
Having successfully handled important consumer-led initiatives that brought business transformation and resulted in brand and viewership growth, in this new role Prathyusha will be responsible for embedding a ‘customer first’ culture and thinking in all aspects of the broadcast business. This role stems from the company’s strategy of winning in many Bharats and Prathyusha will lead this effort, working closely with business leaders in conceptualising and driving the new workflows, processes and systems to ensure a strong consumer focus across all aspects of the business.
Punit Misra, CEO, Domestic Broadcast Business, Zee Entertainment Enterprises Ltd., said: “The needs of our consumers are dynamic and ever-evolving. Over the last few years, across all functions and teams in the domestic broadcast business, we have embarked on a journey towards making consumer/customer centricity a key strategic priority for us. While this structural change may be seen as a simple merging of the marketing and the strategy and insights functions, our vision is much larger than that. We endeavour to create this new function as an epicentre for driving consumer/customer centricity across the organisation.”
This epicentre will serve the following two purposes:
(1) Reshape the conventional thinking of the marketing and strategy & insights functions to create a more holistic approach to listening and communicating with consumers and help content teams with insights that fuels great content.
(2) Embed the concept of consumer centricity across the organisation and work in close coordination with all functions to help them develop their own consumer-driven agenda.”
“Prathyusha has been instrumental in leading and successfully implementing several customer-centric initiatives and under her dynamic leadership, we believe the new function will meet the dynamic needs of the consumer in a fast-paced world,” he further added.
Prathyusha Agarwal said: “Our viewers are evolving at a pace never seen before, and the only way to win their hearts is to be fully tuned in and translate this understanding into compelling offerings. We need to break the wall and all the layers between viewers and creators to build a seamless soul to screen storytelling and connecting conversations with our consumers and customers. I am honoured and thrilled to take on this new role and build our customer centric ZNA that is factful in decision making and mindful of the viewer’s perspective in everything we do.”
Under her leadership, the team will strengthen the television business’ capability to anticipate, understand and meet the needs of its consumers. Prathyusha will be instrumental in driving consumer centricity as the core philosophy of the business capturing the mind and choices of the consumers to fuel the business through data and insights, translating into tangible propositions across all the complex delivery touchpoints.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
