GECs
Zee Anmol strengthens 9.30 pm band with ‘Qubool Hai’
MUMBAI: In a bid to strengthen its prime time slot of 9.30 pm, Zee Entertainment Enterprises’ free to air channel Zee Anmol is all set to launch the show Qubool Hai from 15 February.
The show will be aired seven days a week from Monday to Sunday at 9.30 pm.
The love story of three individuals – Zoya, Ayan and Asad – who are starkly different from each other, Qabool Hai is about how their lives are entwined by the threads of destiny.
The show stars Surbhi Jyothi, Rishabh Sinha and Karan Singh Grover in the lead.
Qubool Hai is about a journey of life, its trials and tribulations and acceptance of one’s fate. The show, which earlier aired on Zee TV, also echoes the Zee Anmol philosophy of ‘Dil Choo Jaaye.’
It may be recalled that Zee Anmol, which was ruling the ratings charts after the roll out of BARC India’s rural inclusive data last year, has now dropped to the fourth place in the Hindi general entertainment channels’ genre. How the channel chalks out its content strategy in the coming weeks remains to be seen.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
