Movie Channels
Zee Action launches Fight Ki Night contest
MUMBAI: Zee Entertainment Enterprise Limited’s (Zeel) Hindi action movie channel Zee Action has launched a new contest called ‘Fight Ki Night,’ which will start from 21 February and continue till 15 March, 2015.
The channel launched the contest with a mission to engage and entertain its viewers. The channel also announced a grand prize of Rs 1 lakh for the winners. Adding to the series of action flicks under the same name, this contest will be based on the action films showcased every night at 9 pm.
With Bollywood, Hollywood and South Indian movies to offer, ‘Fight Ki Night’ contest will provide viewers a chance to win prizes every day. Viewers have to answer two questions correctly during the telecast of the films to grab rewards ranging from latest mobile phones to trendy digital cameras. One lucky winner participating with the most correct answers throughout the week will get an opportunity to win the grand prize of Rs 1 lakh.
Explaining the nature of the contest, Zeel deputy business head – Hindi movie channels – Ruchir Tiwari said, “Catering to the needs of the avid action movie audiences, Zee action offers the best of action films experience. It has gradually yet firmly entrenched itself as the ultimate action movie destination in the minds of our viewers. With this engaging contest, we aim to reward our existing and potential audience base across India.”
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
