GECs
Zee 24 Gantalu faces acid test
MUMBAI: Change is in the air at Zee Media Corp Ltd’s (ZMCL) Telugu news channel Zee 24 Gantalu. Reason: the management has decided to restructure the straggler in the ZMCL portfolio, which has been buffeted by competition in the hyper-news state of Andhra Pradesh.
ZMCL had set up Zee 24 Gantalu in a 50:50 association with a local politician Satyanarayanan Botsa, whose brother Sateesh Botsa ran the channel.
“It is not viable for us to run it in its current state. We have invested heavily in Zee 24 Gantalu and have tried many different strategies to make it work. But it has been losing a lot of money,” says ZMCL CEO Alok Agrawal. “We are currently reevaluating the options before us.”
Among the options before it is shutting down the channel. But Agrawal says no decision has been taken in this direction. “We will know clearly in a couple of weeks what we will do,” he points out.
What is clear is that the association between Botsa and ZMCL will not continue with Zee 24 Gantalu, if one goes by what Sateesh Botsa has told indiantelevision.com. Quoting him: “It was a management call to stop the channel due to several reasons. Now it is completely a ZMCL property. As a news channel it has stopped but they (Zee) may want to continue it as another channel.”
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Alok Agrawal admits that the channel has been incurring losses and that they are looking at restructuri
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A surf through the Telugu news channels space shows that Zee 24 Gantalu is airing only entertainment video footage and fillers without any ticker as of now. Additionally, rival channels told indiantelevision.com that Zee 24 Gantalu staff has started approaching them for jobs. An employee stated that the management has hammered out a severance package under the direction of ZMCL CFO Dinesh Garg which includes three months pay. Agrawal however stated that this is not true and that it could be possible that employees have chosen to look for jobs, because they know that a major restructuring is planned. Zee 24 Gantalu reportedly has 300 employees working with it.
The channel has been in the news recently because of the cases which have been filed against it for the stories it has aired – the latest one involving the Andhra Pradesh Police DGP V Dinesh Reddy. According to sources, this was one of the reasons that prompted Botsa to opt out.
Who chose to opt out is not clear, but clearly a new chapter is about to be written in the Zee 24 Gantalu saga.
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
