e-commerce
Zebronics collaborates with artist Santanu Hazarika
Mumbai: Zebronics, an Indian brand in IT peripherals and audio systems with a vast catalog including lifestyle accessories, laptops and more, has collaborated with Santanu Hazarika, a multidisciplinary autodidact, a visual sorcerer and mysterious doodler. This collaboration is to introduce a capsule collection of doodle and abstract-art-covered products including audio, IT gadgets, smartwatches and more.
A self-taught artist with multidisciplinary creativity, Santanu Hazarika has ventured across the globe, curating and displaying his art, from Mumbai’s bustling streets to the remote corners of Siberia. Hazarika played a role in India’s NFT evolution with a collaborative NFT release alongside Ritviz by selling out in an astonishing 37 seconds, a testament to his enigmatic appeal. The 3-time TEDx Speaker has several awards and accolades to his name including the Government of Assam (award) for contributions to the field of art, the Red Bull Doodle Art World Champion 2014, GQ’s best-dressed, among others.
Speaking about the collaboration, Santanu Hazarika said, “I’m thrilled to be partnering with Zebronics, a brand that consistently pushes boundaries and embraces youthfulness, fun, and innovation. I believe that integrating the intricacy of doodle art aesthetics with Zebronics’ top-notch quality products will not only attract new consumers but also captivate existing ones with a range of trendy, fresh, and unconventional items. This collaboration is particularly special to me because it connects with my childhood memories of when I first got acquainted with the brand and developed a love for gadgets. Art is my passion, and by merging it with art-focused technology, we aim to transport people to an extraordinary world that I’m zealous to share.”
Commenting on the collaboration, Zebronics co – founder director Rajesh Doshi said, “We are thrilled to form a partnership with the internationally acclaimed self-taught artist and illustrator, Mr. Santanu Hazarika. I personally admire and greatly appreciate contemporary and abstract art & it felt like a natural step to merge his creative expertise with our products. The result is a captivating and unique fusion of art and technology. These designs boast intricate details within their vibrant and funky patterns, paying homage to the rapidly growing global trend of doodle art that Santanu has mastered. Beyond their finesse and meticulous attention to detail, we firmly believe that our consumers will find themselves genuinely inspired by the rejuvenating designs and aesthetics of our product range, perfectly in line with our motto to be ‘Always Ahead’.
The ‘Zebronics X Santanu’ collection, an eccentric new line, will debut on Flipkart, Amazon and shop.zebronics.com starting 13 Dec 2023. Zebronics commenced this launch with its flagship soundbar, the Zeb-Juke Bar 9400 Pro Dolby, along with a range of new gaming mousepads. Over the next six months, Zebronics can introduce products in various categories, including audio wearables, portable speakers, smartwatches, and IT & gaming products. These chosen products cater to a diverse, artistic, and fashion-forward audience of all ages. This collection seamlessly blends notable artistry with 21st-century tech, offering a fresh product lineup with inherent appeal.
The products will be available on Amazon, Flipkart, shop.zebronics.com starting 13 December 2023
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
