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Zapak Mobile Games launches Brainbots vs. Zombie mobile game
Mumbai: Zapak Mobile Games, a developer and publisher of mobile game from Reliance ADAG, has announced the launch of a new mobile game ‘Brainbots Vs Zombies’.
Zapak has launched the game, which will be available for free on Google Play, keeping in mind the upcoming summer holiday season
The mobile game that is set in the post apocalyptic future is a casual arcade game. The plot of the mobile game revolves around a herd of zombies and their quest to attack the last settlement of the brains. The brains, tired of protecting themselves decided to stay put and make a stand against the advancing zombies. The primary goal is to protect the brains by killing the zombies.
The player in the mobile game can use the brainbot and smash all the incoming zombies to pulp, before they break in and eat up all the brains. The player can move the brainbot left to right and to kill the zombies the player has to drop the spiked metal ball on them. Over time the Zombies will attack the defenses and the player can repair them to prevent more zombies from getting in. If the zombies eat up all the brains, it‘s game over.
Talking about the launch Zapak Mobile Games India business head Chaitanya Prabhu said, “Our newly launched game, Brainbots vs. Zombies is a complete package of adventure and thrill. This game is an addition to our current catalogue which provides highly entertaining and engaging mobile games to casual gamers across the world.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
