iWorld
Yuzvendra Chahal champions Pokémon GO in his latest reel
Mumbai: You have seen him bewildering the batsmen with his spin bowling attack, you have seen him backing up his team with solid fielding and now you can see what he does when he is not on the cricket field.
Niantic, the world’s leading augmented reality (AR) company, has teamed up with cricket superstar Yuzvendra Chahal showcasing his passion for Pokémon GO and encouraging fans worldwide to join him on this exhilarating adventure. With his trademark charisma and enthusiasm, Chahal effortlessly captures the essence of the Pokémon journey, inspiring players worldwide to embark on their own adventures. This collaboration not only celebrates the intersection of sports and gaming but also underscores the power of community and connection that Pokémon GO fosters.
Yuzvendra Chahal: The ultimate spinner on and off the field! Join him in spinning Pokéballs to catch Pokémon in #PokémonGO, and let the adventure begin!
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
