iWorld
Yuvaa bridges Gen Z And finance through roundtable series
Mumbai: Gen-Z-driven media platform, Yuvaa, has released the second collaborative roundtable series with Max Life Insurance, aimed at addressing crucial financial themes for Generation Z. This series of four quarterly roundtables serves as a powerful platform for Gen Z artists to engage in meaningful discussions on financial planning, protection, and the insights derived from Max Life Insurance’s India Protection Quotient (IPQ) report.
Moderated by media entrepreneur and Yuvaa Co-founder, Nikhil Taneja, the roundtable series brought together influential Gen Z voices like Aastha Shah, Ahsaas Channa, Aaditya Kulshreshth aka Kullu and Swastika Rajput to address the financial challenges and opportunities today’s youth face. Designed to resonate with Gen Z’s unique perspectives, these discussions provided valuable insights and tools for navigating their financial futures. The collaboration emerged from Max Life Insurance’s recognition of Yuvaa’s deep understanding of Gen Z trends, concerns, and voices.
Partnering with Yuvaa enabled Max Life Insurance to effectively communicate their IPQ report findings, which highlight the financial behaviours and needs of India’s youth, leveraging Yuvaa’s role as a key bridge between the brand and the Gen Z demographic. The series features popular digital artists across verticals who share their unique perspectives and experiences on financial planning. These conversations foster trust and relatability with viewers, particularly young adults who often turn to social media for information and guidance.
Aastha Shah, while commenting on his association with the initiative said, “My dad always taught me one thing – Be financially independent in life so that going forward you do not have to be dependent on anyone, even if the world leaves you behind, you can survive with your own money. This is financial freedom for me. Today’s round table made me aware about so many different life stories where everyone spoke about their own experiences.”
Aditya Kulshreshth aka Kullu, added, “I had an amazing time being on the round table, everyone was so comfortable and we opened up our hearts, heard so many inspiring stories. My relationship with money has always been good and I value my money a lot. I started earning when I was 18 so money has been with me through thick and thin.”
iWorld
Shemaroo buys OHO Gujarati’s entire content library for ShemarooMe
The deal lands over 30 original web series and 450-plus actors on ShemarooMe, with Pratik Gandhi’s Vitthal Teedi leading the charge
MUMBAI: Shemaroo Entertainment has moved fast and moved big. The company has snapped up the entire content library of OHO Gujarati for its streaming platform ShemarooMe, a consolidation that has no precedent in the Gujarati OTT market.
The haul is considerable. More than 30 original Gujarati web series, featuring the work of upwards of 450 local actors, will now sit under ShemarooMe’s roof. For a platform that has spent years quietly building its Gujarati credentials, including originals, curated libraries, and culturally rooted narratives, this is the kind of bulk acquisition that changes the competitive arithmetic overnight.
Saurabh Srivastava, chief operating officer for digital business at Shemaroo Entertainment, made clear the company’s ambitions stretch well beyond the subcontinent. “As we bring the well-established catalogue of OHO Gujarati onto ShemarooMe, our focus remains on making high-quality Gujarati stories more accessible while continuing to invest in compelling content,” he said. “With our strong connection to Gujarati viewers across the world, we believe these stories from the OHO catalogue can travel far and create an exciting entertainment offering for viewers.”
The first title out of the traps will be Vitthal Teedi, which hits ShemarooMe on April 10th. The series stars Pratik Gandhi, a name that needs no introduction to Gujarati audiences, and has the distinction of being the only Gujarati web series he has appeared in to date. Set in the heartland of Saurashtra during the 1980s, it traces a small-time gambler torn between personal ideals and the brutal logic of his circumstances. Character-driven, culturally embedded, and backed by a soundtrack featuring folk artists Aditya Gadhvi, Jigardan Gadhavi, and Geeta Rabari, the show arrives with considerable pedigree.
For Shemaroo, the deal fits neatly into a digital growth playbook built on sustainable expansion and deeper regional engagement. The Gujarati diaspora is large, dispersed, and underserved by mainstream streaming giants. If the company can deliver the goods, the OHO library may prove to be the most valuable land-grab in regional OTT this year.
