iWorld
YuppTV Originals’ initial focus on regional content, to start feature film production
MUMBAI: YuppTV has forayed into original content production. YuppTV Originals is set to bring forth unconventional story telling in collaboration with the top talent from the movie industry. This new content will be available in episodic format for the digital audience, exclusively on YuppTV’splatform.
YuppTV founder and CEO Uday Reddy along with YuppTV’s Brand Ambassador Mahesh Babu has launched YuppTV Originals.
Reddy said, “With YuppTVOriginals, we aim to disrupt the content space, following the needs of our evolving audience, and our vision of providing high-quality engaging content. Besides, YuppTV Originals will empower the content creators by providing direct access to the audience and thereby streamlining distribution. I’d further extend heartiest welcome to our associates from the film fraternity, ensuring optimum growth for the content ecosystem.”
YuppTV Original’s initial focus is on regional content in episodic format, while also making endeavors for feature film production. To produce their first few series, it has associated with prominent production houses such as I-candy creation, Early Morning Tales – a division of Vijayanthi Movies, TrendLoud –digital arm of Vision Times, Madhura Entertainment and Tamada Media.
Babu added, “I am confident that ‘YuppTVOriginals’ will have a wide reach, and recommend artists and visionaries from the industry to make use of this opportunity to showcase their creative pursuits and connect instantly with the internet audience.”
Tollywood director Deva Katta said, “Originals provide immense creative freedom for the evolving talent in the industry. As YuppTV provides a direct reach to the audience it will also help us pool in fresh talent and bring their creativity to the spotlight. Myself, my partner Krishna Vijay and our company iCandy Creations is delighted to be part of Originals and look forward to a prolonged partnership in producing engaging new-age content.”
YuppTV Originals’ first mini-series, Endukila, presented by Katta’ iCandy Creations, written and directed by Laxman Karya will be launched during Ugadi, followed by another exciting series produced by Swapna Dutt’s Early Morning Tales and director supervision by Nandini Reddy.
Catering to global audience, YuppTV is overcoming the language barrier by including subtitles and will be dubbed in other languages.
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
