iWorld
YuppTV launches Bollywood Hungama on its FAST network platform for global audiences
Mumbai: YuppTV, one of the world’s largest internet-based TV and on-demand service providers for South Asian content, today announced that it has launched Bollywood Hungama globally through its FAST (Free Ad-Supported Streaming Television) network platform. Bollywood Hungama is India’s premiere Bollywood news and entertainment website with over 70 million users and this launch will feature all news and gossip surrounding the world of Bollywood and the Indian entertainment business for the South Asian audience.
With the recent launch of its FAST network platform, YuppTV has forayed into the developing network segment which has shown massive potential in recent times. With a vast experience spanning across more than 10 years in the OTT segment, with premium offerings for millions of customers, YuppTV is now offering FAST channels, a category witnessing significant traction from viewers worldwide. Leveraging its new platform, YuppTV has availed Bollywood Hungama for viewers from across the globe. The platform has also partnered with major network providers to enable quality content through its FAST channels offering, and currently offers 200+ channels, while aiming to add 500+ total channels within the next few months. At present, YuppTV offers more than 250 TV channels, 5000+ movies and 100+ TV shows in 14 languages for viewers.
Hungama Digital Media CEO Siddhartha Roy remarked on the partnership, “The collaboration between Bollywood Hungama and YuppTV is poised to introduce a compelling and vibrant facet of entertainment to the South Asian audience. In the ever-evolving and dynamic media landscape of today, where smart TVs play an indispensable role in the viewing experience, we acknowledge the need for innovation within the FAST (Free Ad-Supported Streaming Television) category. We are looking forward to expand our footprints in this domain, with a commitment to delivering exceptional content tailored to the unique preferences of our valued audience.”
Commenting on the launch, YuppTV CEO & co-founder Uday Reddy said, “We are delighted to announce the launch of Bollywood Hungama on our FAST network platform, a segment that has grown exponentially. The Bollywood entertainment website boasts a strong user-base of 70 million, and has a highly engaging community of more than 16 million+ on social media, presenting a unique opportunity for us to reach out to more viewers globally. We are excited to provide our current user-base with original content from Bollywood Hungama, helping them keep up with the latest news from Bollywood, Hollywood, OTT, and television.”
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
