iWorld
YuppTV and Culture Machine partner for YuppTV Bazaar
MUMBAI: YuppTV Bazaar has tied up with India’s leading digital media firm, Culture Machine, to feature its network of media brands on the YuppTV platform.
With over 500 million monthly views, Culture Machine has emerged as one of the leading producers of content across genres. Further to this association, YuppTV Bazaar viewers will now be able to watch various digital channels like- Being Indian, Epified, Old Delhi Films, Put Chutney, Blush, Rascalas, Being Indian’s Awesome Sauce, Whack and VIVA to name a few, all ‘owned and operated’ by Culture Machine.
Speaking at the new alliance, YuppTV founder and CEO Uday Reddy said, “YuppTV Bazaar has gained traction within the young and dynamic internet users. We decided to associate with Culture Machine, following their repertoire of digital media brands and content that appeals to the South Asian internet audiences. We are positive that our users at YuppTV Bazaar would actively enjoy the refreshing new content.”
Further elucidating on the same, Culture Machine CEO and co founder Sameer Pitalwalla said, “We are excited to partner with YuppTV and expand the reach of our brands to YuppTV Bazaar. The platform has already acquired a vast user base and we are looking forward to making our content available to them via YuppTV Bazaar.”
The new and existing users at YuppTV Bazaar may now easily access vivid range of Youth Entertainment content, Recipes, Mythology, Audio Series, women’s & lifestyle channel, Tamil Humour and Desi Comedy.
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
