e-commerce
YRF & Vistaprint launch personalised merchandising platform
MUMBAI: Yash Raj Films (YRF) and Vistaprint have joined hands to launch a first-of-its-kind personalised merchandising platform called Film-Me.
Users can add their own images and expressions on products, which will be designed using YRF’s movie library content. The platform is available on Vistaprint’s website, where users can get to the page directly through Vistaprint’s homepage.
Merchandising for movie content in itself is not a new idea but customised and personalised content instantly introduces a whole new dimension for the industry as well as consumers. So instead of simply having a generic T-shirt which just carries the Fan movie logo, (YRF’s next with Shah Rukh Khan), fans can now actually buy a T-shirt with their very own picture or name on it alongside the actor’s silhouette and movie logo in the background.
“This is definitely path-breaking We’ve all loved YRF movies, the characters and the dialogues but for the first time, as fans and movie buffs, you have the opportunity to literally bring all this content into your lives. You might not be able to get a selfie with your favorite superstar but can now have a poster with you and him/her in the same frame through our new platform, Film-Me. We are very excited about the possibilities this opens up to transform most-loved movie content into physical personalised products and look forward to offering a truly wow experience to all movie lovers and fans of YRF movies through Film-Me,” said Vistaprint India MD Nilesh Parwani.
YRF vice president marketing and merchandising Manan Mehta added, “The high degree of customisation that YRF and Vistaprint offer through this first of a kind personalised merchandising range is very different from what we have seen uptill now. Fans will find plenty to love about this collection and the products are sure to be a prized possession among hindi movie aficionados and YRF film lovers.”
e-commerce
Flipkart cuts around 300 jobs in annual performance review
E-commerce giant trims ~1.5 per cent of workforce as IPO preparations continue.
MUMBAI: Flipkart just gave performance the pink slip because when the annual review bell rings, even the biggest cart sometimes needs to lighten its load. Flipkart has let go of approximately 300 employees as part of its annual performance management cycle, Moneycontrol reported on 7 March 2026, citing people familiar with the matter. The exits represent roughly 1.5 per cent of the company’s total workforce of around 20,000 people across its businesses.
The move follows Flipkart’s standard practice of asking employees placed in lower performance bands to leave during yearly reviews, a process the company has carried out periodically in recent years. A similar exercise in early 2024 saw around 1,000 employees (nearly 5 per cent of the workforce) exit.
The latest round comes amid Flipkart’s continued push for operational efficiency and cost discipline, mirroring broader trends across the Indian startup ecosystem where funding slowdowns have shifted focus toward profitability.
The development also arrives as Flipkart advances preparations for a potential domestic IPO. The company has held early discussions with investment banks including Goldman Sachs, Morgan Stanley, JP Morgan and Kotak Mahindra Capital to explore feasibility. Industry sources indicate a possible listing timeline of late 2026 or early 2027, though the final size and schedule remain undecided.
In December 2025, Flipkart received National Company Law Tribunal approval to shift its holding company domicile from Singapore back to India. a key regulatory step that simplifies the group structure ahead of a public market debut.
Controlled by Walmart, Flipkart remains one of India’s largest e-commerce platforms, locked in fierce competition with Amazon. In a market where every rupee counts and every headcount is scrutinised, the latest cuts aren’t just housekeeping, they’re part of a bigger balancing act between growth ambitions and the road to listing.
