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YouTube launched a new content system tools for Indian creators
Mumbai: YouTube announced good news for podcasters and content creators in India. YouTube launches some new features for the customisation of content creation. YouTube made a new user-friendly UI with digital infrastructure to provide a new-age customer experience.
For that matter, YouTube rolled out new features that inculcate attractive features like stories, opinions, and insights with podcast enthusiasts. Creators can easily roll out content through YouTube Studios and YouTube Music. It will allow users to have direct engagement with podcasters and consume content at per convenience. The podcast will be available on YouTube Music.
Podcasters also get benefits out of ad revenue by podcasting monetisation. It will also be available for on-demand, offline, and background listening; this will benefit podcasters through subscription plans.Google plans to close the Google podcast in April 2024.
YouTube also provides a platform to collaborate with sponsored content. Despite a plan to close Google Podcast, Google will build a music and podcast ecosystem with one single app.
Google-backed YouTube has been running successfully in India for many years and is contributing to the economy significantly.As per Oxford Economics, YouTube said that more than 7 lakh creators and partners collaborated with them.
YouTube additionally introduced the feature ‘ Podcast Shelves’ on YouTube music for better navigation access.
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Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
